AG Barr acquires Boost Drinks

AG Barr has acquired Boost Drinks.

Simon Gray: ‘This is a really exciting next step in Boost’s journey.’

The deal involved an initial £20 million payment, funded from AG Barr’s cash reserves, with up to a further £12 million payable depending on Boost’s financial performance over the next two years.

Simon Gray, CEO of Boost Drinks, commented: “This is a really exciting next step in Boost’s journey as AG Barr has a proven track record of acquiring and developing attractive brands.

“We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities.

“Boost will continue to be run independently [at its office in Leeds], operating as a standalone supported business unit within the AG Barr group. The Boost team under my leadership will remain exactly the same, as will the way we do business, and the products we offer.”



Published Date: December 5, 2022
Category: Wholesale Industry News