Rubicon Sparkling Rose Lemonade launched exclusively in convenience
Rubicon Sparkling Rose Lemonade has been launched exclusively in the convenience channel by Barr Soft Drinks. Available in 330ml and 500ml PMPs, the new flavour adds to the portfolio of […]
Barr Soft Drinks supports Rubicon RAW with two new promotions
Barr Soft Drinks has launched two new promotions on Rubicon RAW. The first promotion is unique to the convenience channel and runs on PoS that is available free to retailers. […]
Barr Soft Drinks launches £2 million campaign for Rubicon RAW
Barr Soft Drinks is making its biggest ever investment in an energy brand with the launch of a £2 million campaign for Rubicon RAW. This investment, which includes sponsorship of […]
Barr Soft Drinks launches campaign to boost summer sales of Rubicon
Barr Soft Drinks is launching a new campaign for Rubicon that will reach 78% of 16-34 year old soft drinks shoppers this summer. ‘Made of Different Stuff’’ will run on […]
Barr Soft Drinks launches Barr Fruity Lemonades
Barr Soft Drinks has launched a new sub range, Barr Fruity Lemonades. Targeted at Gen Z shoppers, who are the heaviest soft drinks consumers (JVA), Barr Fruity Lemonade Cherry and […]
Rubicon backed by Mango Month in cash & carries and wholesalers
Barr Soft Drinks’ Mango Month returns in May, with a host of competitions, promotions and in-depot activation across wholesale, cash & carry and impulse outlets. Celebrating the fresh Alphonso mango […]
New Apple & Guava flavour joins Rubicon RAW range
Barr Soft Drinks has added an Apple & Guava variant to its Rubicon Raw range. Rubicon RAW is now the fourth largest flavoured big can energy brand in the market […]
Sleek can introduced for two flavours of Rubicon Spring
Two flavours of Rubicon Spring have been introduced in 330ml sleek cans. Black Cherry Raspberry and Orange Mango are now available in the new format, as singles (rsp £1.29) and […]
Barr Soft Drinks backs IRN-BRU with £6 million campaign
Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI), spearheaded by three new adverts. The heavyweight campaign will continue to clearly differentiate IRN-BRU […]
Barr Soft Drinks unveils two new limited-edition sour flavours
Barr Soft Drinks has announced the launch of two Barr Sour variants, which will be available from July for a limited time only. Available in 500ml PETs, price-marked at 79p, […]
Rubicon Raw launched to meet changing needs of energy drink consumers
Barr Soft Drinks has launched Rubicon Raw, a big can energy drink designed to meet the needs of today’s developing energy drink consumers. Made with 20% real fruit juice, caffeine […]
Barr Soft Drinks supports new KA flavours with GRM Daily partnership
Barr Soft Drinks has launched three new full-sugar variants of KA, the UK’s No.1 Caribbean soft drink. The introduction of Tropical Krush, Strawberry Soda and Citrus Punch flavours is designed […]
