Mentos set for mass marketing push
Mentos, the UK’s fastest growing mint brand from Perfetti Van Melle, is back on TV screens this week as part of a nationwide marketing and advertising programme. The ‘Who Says […]
Festive facelift for Highland Spring Sparkling bottles
Highland Spring, the UK’s number one sparkling water brand (Zenith), has announced that a new festive shrink wrap design will be rolling out on selected multipack lines next month. The limited-edition […]
JTI extends Sovereign house range with packs of 17s
JTI has extended its Sovereign house portfolio by introducing packs containing 17 sticks of either Blue, Sky Blue, Green or Dual variants. The new lines, which are designed to offer […]
Anchor Hugglers return in new TV advert
Arla Foods has commissioned a new TV creative to showcase Anchor’s limited-edition range of Christmas-themed tubs. The new commercial reunites viewers with its family of animated characters known as the ‘Hugglers’, […]
Own-label initiative launched at Bestway Batleys
A sampling programme of Best-in energy drinks has been conducted this week in 10 Bestway and Batleys depots in the run-up to Halloween. The schedule will then be repeated with […]
Bonds Confectionery unveils festive gift range
Bonds Confectionery has developed a limited-edition Christmas range, featuring two stocking fillers and two 150g novelty Baubles. The new offering, which will be available from early November, comprises Reindeer Fudge (150g) […]
It’s back! The Coca-Cola Christmas truck tour
Coca-Cola Enterprises (CCE) has announced the return of the iconic Coca-Cola Christmas truck tour, which will be stopping off at more than 40 locations across Great Britain over a six-week period. The […]
FWD pleads with government over school meals policy
Foodservice wholesalers are urging the Prime Minister to honour an election pledge to retain the Universal Infant Free School Meals (UIFSM) scheme. According to the Federation of Wholesale Distributors’ chief executive […]
Surf and Comfort in festive collaboration
Two of the leading UK laundry brands from Unilever have joined forces for the first time to pioneer a new limited-edition festive offering. Surf, the UK’s number one fragrance detergent, […]
Double bonus for Parfetts’ Liverpool depot
Staff at Parfetts’ Anfield cash & carry have earned an extra bonus by increasing sales by more than 11% over the past year. As an employee-owned concern, the operator pays […]
Profits roll in for suppliers as Fairway Foodservice hosts another ‘Meet the Member’ event
Deals worth more than £520,000 were concluded at the latest ‘Meet the Member’ event arranged by Fairway Foodservice and supported by 38 suppliers. Among the goods on show were 27 […]
New marketing campaign for Taylors coffee
Taylors of Harrogate will be launching a new TV campaign next week, with celebrity foodie Jimmy Doherty brought on board to help communicate the company’s quality credentials and commitment to sourcing great […]
