Crazy Candy Factory brand relaunched by Hancocoks

Hancocks, the confectionery specialist which has been bought by £50 million turnover Innovative Bites (Cash & Carry Management last month) is relaunching its Crazy Candy Factory brand.

The cash & carry wholesaler, which has 20 branches, plans to double the label’s volume sales in the next 12 months. Primarily, the re-introduction will strive for a more uniform image.

In addition to 49 existing products, such as Jelly Bean Machine which offers a 43% margin, and Flying Saucers (35%), 24 new lines and 38 improved products are being introduced. The newcomers include Sports Flickerz, Twisterz, Big Dipper, Sherbet Straws and Marshmallow Cone Bags.

Alongside the relaunch, Hancocks has developed a free-standing display unit for retailers, pre-loaded with 12 products. Retail prices range from 20p to £1.

Tel: Hancocks (01509) 216644