Sloe and toffee flavours join Red Square range
Halewood International has unveiled a new creative message for its Red Square Vodka brand, which now features two new flavours. The ‘Life. Live it. Join it. Make it.’ campaign is […]
Kinder to bring more Joy this Easter
Ferrero has unveiled its Easter line-up for 2016, with Kinder Joy – a new limited-edition plastic egg – set to join the range for the first time. The new concept, […]
Cadbury ‘opens the door’ to its largest-ever Christmas campaign
Mondelez International has set aside more than £10 million to launch its biggest-ever seasonal TV advertising campaign for Cadbury. The creative, which premieres tomorrow (7 November), showcases a giant advent […]
Bestway announces Apple Pay trial at Abbey Road depot
Bestway Wholesale has introduced the Apple Pay system at its Abbey Road, north-west London, depot. It means that the C&C/wholesaler is offering customers the option of paying for goods using […]
Two luxury patés to launch in time for Christmas
Castle MacLellan has announced that a Luxury Orkney Crab & Scottish Salmon Terrine and a Smoked Ham & Cider Paté with Bramley Apple Chutney will join its collection of exquisite, […]
Back for good! Walkers Beef & Onion
PepsiCo has crowned Beef & Onion the winner of its Walkers ‘Bring it Back’ campaign. After totting up nearly 500,000 votes across the UK, Beef & Onion will remain a […]
Oxo Stock Pots burst onto TV screens
Premier Foods is driving awareness of its new Oxo Stock Pots with a £3 million integrated marketing campaign, highlighting the product’s ability to add depth and richness to family meals. […]
Aryzta Food Solutions reveals new-look Pierre’s range
In-store bakery specialist Aryzta Food Solutions has overhauled its Pierre’s hot and cold food-to-go range to help convenience stores rival the services offered by high-street food outlets. A new contemporary […]
Third time lucky for Abra Wholesale in Luton?
Abra Wholesale, the Edmonton, north London, C&C wholesaler that opened a 55,000 sq ft branch in Luton at the end of July, has lost its second general manager there. The original […]
Cheestrings feel the force with Star Wars
Kerry Foods has unveiled new Star Wars imagery on packs of Cheestrings to capitalise on the excitement surrounding the movie release of Star Wars: Episode VII – The Force Awakens […]
Liverpool retailer takes top prize at Bestway awards
Liverpool retailer Tharmalingam Gnanachchandran, who trades as the Local Zone, won first prize of £10,000 in Bestway Wholesale’s annual retail development awards held in central London. The total prize value […]
Customer loyalty theme announced for Cash & Carry Management AWARDs lunch
‘Loyalty and the Cash & Carry/Wholesale Customer’ is the theme of Cash & Carry Management’s exclusive AWARDS (annual wholesale achievement reward and development scheme) lunch, which will be held at Danesfield House, Buckinghamshire, […]
