Bestway Wholesale has moved its branch in Tottenham, north London, a matter of yards away from the previous site, which it had occupied since 1988.
In doing so, it has switched from a rented unit with 58,000 sq ft of floor area to a company-owned 67,000 sq ft building. allowing it to devote more space to alcohol and frozen, chilled and fresh food. There is also a world foods area, reflecting the ethnicity of the local population.
The new branch, which retains the existing staff headed by general manager Ghufran Ashraf, has parking for 100 vehicles and four checkouts.
The retailer-focused C&C offers a click & collect service but makes no deliveries, its nearby Enfield branch carrying out this function.
Making use of the latest category management insight, each aisle features improved signage, highlighting product groups and retailer must-stocks.
Director of category management Richard Booth said: “The work we have undertaken in category development and management to educate retailers on the benefits of core ranging has been brought to life in all aisles.”
Head of marketing Salih Sheikh added that the new category focus would be rolled out across all depots over the coming months. “It demonstrates our commitment to making Bestway and Batleys depots a fantastic destination for customers to shop.”
Tel: Bestway Group 020-8453 1234