JJ Food Service’s Enfield branch is now open to the public as well as to caterers. The development follows a £40,000 investment into a ‘promotions canopy’ to highlight deals relevant to consumers.
“We’ve responded by making our best promotions more visible to customers visiting the branch.”
The 18-metre long glass canopy is situated outside the depot’s meat and poultry counter (also open to the public).
It will highlight regular weekly promotions, which also appear on giant billboards outside the depot to increase visibility to passing traffic.
“With food prices on the up, consumers are looking for better deals,” said Larkin. “We can offer great savings on key household items, like fresh fruit and vegetables, cleaning products, toilet rolls and soft drinks.
“There is no membership fee. We are open seven days a week and shoppers can order online for same-day collection or visit our customer counter.”
Products on offer in the first week included: fresh watermelon, £9.89 for four melons; Danone Hayat mineral water, 99p for 12 x 500ml; vine tomatoes, class 1, £2.89 for 5kg; Sprite and Coca-Cola, £5.99 for 24 x 330ml; and Domestos Original bleach, £3.99 for five litres.
Larkin said that the company would evaluate the public’s response at the Enfield site before deciding whether to extend the scheme to JJ’s 10 other branches.
Tel: JJ Food Service (0843) 309 0991