Premier Foods to launch Paul Hollywood baking range
Premier Foods has entered into an exclusive partnership with renowned baker, Paul Hollywood, to launch a range of bread, savoury and sweet mixes, designed to make artisanal baking accessible to […]
Merchandising with…Mondelez International
Susan Nash, trade communications manager at Mondelez International, reveals her top tips to help optimise your biscuit and confectionery fixtures. What are the key principles to consider when they are merchandising […]
Palmer and Harvey revamps vehicles with branded advertising
Brand advertising has begun appearing on the Palmer and Harvey (P&H) vehicle fleet for the first time. The initiative, involving more than 1,400 trucks, will be rolled out over the coming […]
Mornflake debuts Top Porridge Pots with Nutella
Mornflake has teamed up with Nutella, the nation’s favourite spread (Nielsen), to launch its Top Porridge Pots into the out-of-home market for the first time. Ideal for the café, travel […]
Blakemore Wholesale recognises top retailers
Blakemore Wholesale’s annual retailer of the year grand awards evening and gala dinner, held in Burton-on-Trent, saw 12 regional businesses being honoured and four category prizes being presented. Stores were […]
Carlsberg signs partnership deal with Watford FC
Carlsberg has strengthened its association with Barclays Premier League football clubs by joining forces with Watford FC and extending its long-standing partnership with Tottenham Hotspur FC. The partnerships give Carlsberg […]
New board member for Fairway Foodservice
Roger Snelling, managing director of Q Catering, of Sittingbourne, Kent, has been elected to the board of Fairway Foodservice. Snelling, 58, has been in the foodservice trade for 35 years, […]
Tyrrells introduces festive ‘pillow’ of Poshcorn
Tyrrells Poshcorn, the new popcorn range from Tyrrells, is now available in a super-sized seasonal sharing pack until the end of December. Retailing at around £2.99, the 270g ’ Pillow […]
Tobacco prices lowered at eight Blakemore cash & carries
Blakemore Wholesale has introduced a new tobacco pricing strategy for its cash & carry customers. The change, which was introduced late last month in eight of the 14 branches (Birmingham, […]
Sloe and toffee flavours join Red Square range
Halewood International has unveiled a new creative message for its Red Square Vodka brand, which now features two new flavours. The ‘Life. Live it. Join it. Make it.’ campaign is […]
Kinder to bring more Joy this Easter
Ferrero has unveiled its Easter line-up for 2016, with Kinder Joy – a new limited-edition plastic egg – set to join the range for the first time. The new concept, […]
Cadbury ‘opens the door’ to its largest-ever Christmas campaign
Mondelez International has set aside more than £10 million to launch its biggest-ever seasonal TV advertising campaign for Cadbury. The creative, which premieres tomorrow (7 November), showcases a giant advent […]
