AG introduces celebration packs of Rubicon for Diwali

AG Barr is encouraging wholesalers and retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon.

Rubicon’s Mango, Guava and Passion flavours will be available in both plain and price-marked celebration packs, with a premium look to help shoppers celebrate the festival of lights. Outers contain 12 x one-litre cartons.

“Diwali is celebrated by 1.3 million people throughout the UK, representing £80 million in incremental sales and in turn a huge profit opportunity for retailers,” says Adrian Troy, head of marketing at AG Barr.

“Food and drink are at the heart of festival celebrations, with sales of exotic juice drinks increasing by 42% at this time (Kantar/AG Barr). Having a large range of flavours to choose from is really important to shoppers, particularly during Diwali, when they are catering for large family gatherings.”

AG Barr will be supporting Rubicon with a range of eye-catching POS, enabling retailers to engage with customers during this key period.