New Weetabix Protein to hit wholesale trade in March
Weetabix, the UK’s biggest cereal brand (Nielsen), has revealed that a new protein-enriched concept will be hitting the wholesale trade in March. Targeted at active and health-conscious consumers looking to […]
Two new flavours join the Ten Acre crisps range
Ten Acre, the premium hand-cooked crisp brand from Yumsh Snacks, is now available in two new flavours: Pastrami in the Rye and When the Pepper Crack’d. The two varieties, which […]
Mark Aylwin joins Matthew Clark as managing director
Mark Aylwin, former managing director of Booker Direct and ex-chief executive of Blueheath, the delivered wholesale business which was absorbed by Booker in 2007, has become managing director of drinks wholesaler Matthew […]
Retailers set to ignite e-cigarette sales with blu-branded gantry shutters
Imperial Tobacco is helping retailers boost e-cigarette sales by rolling out blu-branded tobacco gantry shutters. The blu shutters promote the entire blu e-cigarette range and liquid flavours, including Classic Tobacco, […]
Nisa distribution vehicles given own-brand makeover
Symbol chain Nisa has unveiled 68 new-look distribution vehicles, featuring full-side liveries advertising the Heritage own-label range in a series of six designs. Brand manager Erin May said that the […]
Blakemore boosted by sales and profits increase
AF Blakemore & Son has announced an 18.5% increase in profits, with turnover rising by 7% for the 2014/15 financial year. Pre-tax profits shot up from 7.6 million to £9 million in the year to […]
Your ultimate guide to: The Alcohol Wholesaler Registration Scheme
To help tackle alcohol duty fraud, which costs the taxpayer approximately £1.3 billion per annum, HM Revenue and Customs (HMRC) will be introducing a registration scheme for alcohol wholesalers in […]
Birchall Foodservice puts gluten-free education under the spotlight
Birchall Foodservice has launched a series of gluten-free workshops at its Burnley headquarters. At the first such event, customers saw five suppliers showcasing their wares in the company’s new training […]
New-look Irn-Bru to hit shelves in March
Irn-Bru, the UK’s number one flavoured carbonate brand from AG Barr (Nielsen), has undergone its first packaging makeover since 2007. The new designs, which will be rolling out on all […]
Kellogg’s unveils ‘promotional bonanza’ as Team GB partner
Kellogg’s has been announced as the Official Team GB partner for the Rio Olympic Games 2016. The sponsorship, which will be leveraged via significant promotional activity, gives Kellogg’s Team GB […]
Kellogg’s to launch premium fruit and granola snack bars
Kellogg’s is set to strengthen its portfolio of single-serve bars by releasing two fruit and granola variants into the convenience channel next month. The new additions, which have an rsp […]
Müller Wiseman Dairies unveils on-pack movie promotion
Müller Wiseman Dairies has teamed up with 20th Century Fox to celebrate the release of Snoopy and Charlie Brown: The Peanuts Movie with the launch of an on-pack promotion across […]
