Product of the Month
Radnor Hills brings family activity into play
Radnor Hills is running a ‘Get Active With Golf’ on-pack promotion on Radnor Fizz. Entrants enter a code found on the peel-off label into www.getactivewithgolf.co.uk for the chance to win […]
Killer flavours added to the Rockstar line-up
AG Barr is launching a range of energy drinks, Rockstar Revolt, this month. Available in Killer Citrus and Killer Cooler variants, the 500ml cans are price-marked at 99p and come […]
£2.5 million campaign for Rustlers to boost micro-snacking category
Over the next year, Kepak Convenience Foods is rolling out a £2.5 million marketing campaign for Rustlers to support its strategy to increase the UK’s £150 million micro-snacking category by […]
New look and recipe for Nurishment Extra
Grace Foods is relaunching Nurishment Extra this month, backed by social media activity. New packaging is designed to improve on-shelf stand-out and a resealable lid adds attraction for the on-the-go consumer. Recipe reformulation has also included a […]
Britvic lifts spirits with relaunch of mixers
Britvic has relaunched its mixers and juices range in a new bottle that emphasises the brand’s classic British heritage. In addition, Britvic’s Indian Tonic Water has been reformulated in response […]
Crucial launch for the cash & carry market
The Crucial Sauce Company, a Birmingham-based manufacturer, has teamed up with SOS Wholesale as its exclusive sales & distribution partner to introduce four ‘hero’ lines from its new 500ml range […]
New crispy variant and Rio limited edition
Mars Chocolate has extended its range with the launch of Galaxy Crispy. The product is available in 102g bars, 24 to a case, and has an rsp of £1.39. “Here […]
Rubicon Spring and Barr Mix Ups are launched
AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of this month. Available in four […]
Butterkist gets best-ever recipe and Mojo is back
Tangerine Confectionery is improving and revisiting lines within its extensive portfolio. In the popcorn sector, the company has bestowed its ‘Best Ever’ label on the Butterkist microwave range. Available in […]
Zero calories but masses of consumer appeal
Lucozade Ribena Suntory (LRS) is launching Lucozade Zero, a new low-calorie drink. Available from 2 May in Orange and Pink Lemonade variants, the new line will come in 380ml PMP […]
Kellogg’s targets New Year health kick with new breakfast pouches
Kellogg’s is urging wholesale customers to ‘capitalise on the healthier breakfast trend’ by stocking Ancient Legends – a range of resealable granola, muesli and cereal pouches. The new offering takes […]
Sunmagic introduces functional smoothie range
Sunmagic has developed its first-ever range of functional smoothies to tap into the healthy living trend. The premium juice drinks, which carry the strapline ‘1 Veg + 1 Fruit = 2’, […]
