£2.5 million campaign for Rustlers to boost micro-snacking category
Over the next year, Kepak Convenience Foods is rolling out a £2.5 million marketing campaign for Rustlers to support its strategy to increase the UK’s £150 million micro-snacking category by £50 million over the next four years.
Spearheaded by a peak-time television commercial, the campaign will also employ cinema, outdoor and digital advertising to generate more than 70 million viewing opportunities.
The repositioning focuses on the brand’s flame-grilled cooking process in its brand identity and communications.
Tel: Kepak Convenience Foods (01772) 688300
Category: Product of the Month
