Butterkist gets best-ever recipe and Mojo is back

Tangerine Confectionery is improving and revisiting lines within its extensive portfolio.

In the popcorn sector, the company has bestowed its ‘Best Ever’ label on the Butterkist microwave range. Available in Salted, Sweet & Salted, Cinema Sweet and Butter flavours, the ‘Best Ever’ recipe comes in 3 x 70g multipacks with an rsp of £1.99.

The wholegrain products have undergone extensive consumer testing and contain fewer calories than the ready-to-eat varieties.

“As the brand leader, Butterkist is the first choice for many consumers and we are proud to be able to deliver outstanding quality SKUs that suit a wide variety of snacking occasions,” says senior brand manager Anjna Mistry.

Meanwhile, Mojo Cola chew will be back on the shelves from June. The chew, which has been absent since 2011 yet was one of the most requested products last year, comes in a 36g stick pack format (rsp 39p) in cases of 40. The roll-out will be supported with a social media campaign and sampling activity.

“This relaunch is just one of several exciting developments planned for Tangerine Confectionery in 2016,” says head of marketing Adrian Hipkiss.

Tel: Tangerine Confectionery (01977) 692500