Britvic has relaunched its mixers and juices range in a new bottle that emphasises the brand’s classic British heritage.
In addition, Britvic’s Indian Tonic Water has been reformulated in response to evolving consumer tastes and the demand for authentic and quality drinking experiences. The new recipe beat Schweppes in blind taste tests (MMR).
Annabelle Cordelli, brand director at Britvic Soft Drinks, commented: “The relaunch of our mixers and juices range marks a real commitment to quality for us. We’ve listened to our customers and shoppers to develop our great-tasting tonic to lift guests’ spirits – in both senses of the word. It’s a truly iconic tonic!”
Britvic mixers are available in 125ml and 200ml bottles, along with 150ml cans. The range consists of Indian Tonic, Low Calorie Indian Tonic, Ginger Ale, Orange Juice, Tomato Juice, Pineapple Juice, Grapefruit Juice, Cranberry Juice, Soda, Bitter Lemon, and Lemonade variants.
The rebranding also extends to the dilutes range, which comprises Orange Cordial, Blackcurrant Cordial and Lime Cordial.