Grace Foods is relaunching Nurishment Extra this month, backed by social media activity. New packaging is designed to improve on-shelf stand-out and a resealable lid adds attraction for the on-the-go consumer. Recipe reformulation has also included a reduction of up to 50% in the added sugar content.

“Research highlights that flavoured milk consumers are becoming more discerning,” says Nyree Chambers, head of marketing at Grace Foods.

“Taste and flavour remain very important to them and they will actively seek out products such as Nurishment Extra that provide a sense of indulgence and a treat as they go about their busy lives.

“A key part of Nurishment Extra’s broad shopper appeal is that it’s used not just to quench people’s thirst, but also to alleviate hunger and as a source of additional nutrients. This allows for a range of ambient and chilled merchandising options in store.”

The 310ml bottle is available in outers of 12, rsp £1.09, and comes in vanilla, chocolate, strawberry and banana variants boosted with 14 vitamins and minerals.

Nurishment is celebrating its 35th anniversary this year.

Tel: Grace Foods (01707) 322332