Kepak launches Big Night In campaign for Rustlers

Date: October 11, 2023Leave a comment

Kepak is backing Rustlers, the £107.8 million chilled ready meals brand (Nielsen), with a Big Night In campaign. The initiative, which includes national TV advertising, PR activity, and influencer support, […]


National TV and radio campaign supports Rustlers

Date: March 3, 2023Leave a comment

Kepak has launched a six-week national TV and radio campaign for Rustlers. The campaign positions Rustlers as the perfect meal solution for time-pressed cost-conscious consumers by challenging them to ‘Surprise […]


Kepak launches football-themed consumer and retailer promotion for Rustlers

Date: October 26, 2022Leave a comment

Kepak is encouraging convenience retailers to get match day ready with its latest campaign for Rustlers. The initiative is designed to showcase the £106 million brand’s credentials as the ‘perfect […]


Kepak launches Rustlers Meatless Maverick to meet consumer demand

Date: October 27, 2021Leave a comment

Kepak Consumer Foods has launched Rustlers Meatless Maverick, a ‘meat mimicking’ burger. Available in Tesco, One Stop and the Booker Group in November (rsp £2, case size four), the product […]


Rustlers Quarter Pounder backed by ‘100 Pounder’ promotion

Date: February 25, 2021Leave a comment

Kepak Consumer Foods is launching a promotion to tempt more shoppers into trying its top selling Rustlers product, the Quarter Pounder. The Rustlers ‘100 Pounder’ promotion gives shoppers the chance […]


‘Better than you think’ campaign focuses on Rustlers’ quality credentials

Date: September 30, 2020Leave a comment

Kepak has launched a national marketing campaign for Rustlers as part of a strategy to shift perceptions of the brand. ‘Better Than You Think’ puts the brand’s quality credentials at […]


Kepak unveils its first vegetarian burger with anticipated sales of £2 million

Date: January 16, 2020Leave a comment

Kepak Consumer Foods has responded to the growing interest in meat-free products with its first vegetarian burger under the Rustlers brand. The plant-based option (rsp £2) is made with chickpea, […]


Kepak launches Rustlers Construction Games ‘Lunch – Nailed It’ campaign

Date: March 18, 2019Leave a comment

Kepak Consumer Foods is rolling out a nationwide campaign to position Rustlers, the UK’s top-selling micro snack brand, as the ideal hot lunch option. The Construction Games ‘Lunch – Nailed […]


Kepak brings Rustlers breakfast offering to convenience

Date: April 20, 2018Leave a comment

Kepak Convenience Foods is launching a new product to target the increasingly popular breakfast occasion. The Rustlers All Day Breakfast Sausage Muffin has an rsp of £1.50 and is backed […]


£2.5 million campaign for Rustlers to boost micro-snacking category

Date: December 26, 2016Leave a comment

Over the next year, Kepak Convenience Foods is rolling out a £2.5 million marketing campaign for Rustlers to support its strategy to increase the UK’s £150 million micro-snacking category by […]


Rustlers releases ‘official anthem’ for Euro 2016

Date: June 17, 2016Leave a comment

Leading flame-grilled burger brand Rustlers has enlisted the help of football legend Peter Shilton, the most capped England player of all time, and Chesney Hawkes to release a ‘realistic’ football […]