Kepak brings Rustlers breakfast offering to convenience

Kepak Convenience Foods is launching a new product to target the increasingly popular breakfast occasion.

The Rustlers All Day Breakfast Sausage Muffin has an rsp of £1.50 and is backed with support for retailers.

“We’re recommending that retailers launch the product in their food-to-go fixture in order to capitalise on the opportunity to target the high street,” says Adrian Lawlor, marketing and business development director.

The new product has been developed following Kepak’s largest-ever shopper study, which showed a gap in the breakfast consumption occasion. “The study highlighted that Rustlers
competes with high-street foodservice operators for a number of consumption occasions, in particular lunch, helping our retail partners to win footfall from the quick service restaurants (QSRs). Breakfast gives us the opportunity to build on this, as it’s an occasion that is performing exceptionally well on the high street,” says Lawlor.

“We wanted to launch a product concept that was well established in foodservice and would be competitive, from a value-for-money perspective, with the leading players in the sector.”