Product of the Month
Ferrero NPD urges retailers to B-ready for extra countline sales
Ferrero’s Nutella brand is entering the countlines category with Nutella B-ready. The new product has already performed well in France and Italy – where it was named Product of the […]
AG introduces celebration packs of Rubicon for Diwali
AG Barr is encouraging wholesalers and retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon. Rubicon’s Mango, Guava and Passion flavours […]
Grace Foods seeks to accelerate aloe vera drinks growth
Grace Foods is updating its market-leading Grace Aloe Vera soft drinks range with a new look. The new pack designs feature a prominent new strapline, ‘Say Aloe’, and coincide with […]
Coca-Cola European Partners makes a smart move in flavour
Coca-Cola European Partners is launching three Glacéau Smartwater products. Sparkling Berry & Kiwi, Lemon and Green Apple variants have zero sugar, zero calories and all-natural flavours, and are available in […]
pladis unveils sweet and savoury brand extensions
Pladis is extending its Jacob’s Mini Cheddars range with three new flavours. Red Leicester, Stilton and Smoked Applewood variants are launched this month with a £4 million media campaign incorporating […]
Lucozade Ribena Suntory focuses on brand refreshment and energy
Lucozade Ribena Suntory has extended its Lucozade Energy range with Blackcurrant Bliss and Pineapple Punch flavours, both of which are available exclusively to the wholesale channel and come in 380ml […]
Gourmet burgers in a convenience format from Kepak
Kepak Convenience Foods is catering to the premiumisation trend with a new offering from its Rustlers brand. The Rustlers Gourmet range consists of The Classic Burger and The BBQ Burger, […]
Radnor Hills brings family activity into play
Radnor Hills is running a ‘Get Active With Golf’ on-pack promotion on Radnor Fizz. Entrants enter a code found on the peel-off label into www.getactivewithgolf.co.uk for the chance to win […]
Killer flavours added to the Rockstar line-up
AG Barr is launching a range of energy drinks, Rockstar Revolt, this month. Available in Killer Citrus and Killer Cooler variants, the 500ml cans are price-marked at 99p and come […]
£2.5 million campaign for Rustlers to boost micro-snacking category
Over the next year, Kepak Convenience Foods is rolling out a £2.5 million marketing campaign for Rustlers to support its strategy to increase the UK’s £150 million micro-snacking category by […]
New look and recipe for Nurishment Extra
Grace Foods is relaunching Nurishment Extra this month, backed by social media activity. New packaging is designed to improve on-shelf stand-out and a resealable lid adds attraction for the on-the-go consumer. Recipe reformulation has also included a […]
Britvic lifts spirits with relaunch of mixers
Britvic has relaunched its mixers and juices range in a new bottle that emphasises the brand’s classic British heritage. In addition, Britvic’s Indian Tonic Water has been reformulated in response […]
