Grace Foods seeks to accelerate aloe vera drinks growth

Grace Foods is updating its market-leading Grace Aloe Vera soft drinks range with a new look.

The new pack designs feature a prominent new strapline, ‘Say Aloe’, and coincide with the introduction of a limited-edition range of £1.15 price-marked 500ml packs.

“We are featuring the distinctive ‘Say Aloe’ across the entire Grace Aloe Vera range, including the reduced and zero-sugar options,” says Nyree Chambers, head of marketing at Grace Foods UK.

“Combined with the refreshed, clearer pack designs, this consistent messaging will really enhance the brand’s presence on-shelf.”

In addition to Grace Aloe Vera Original, the £1.15 price mark will be flashed on top-selling strawberry, mango and lychee flavours in the brand’s regular variants.

“We’re confident that the Grace Say Aloe Vera packs will accelerate growth of the aloe drinks sector, in which Grace Aloe already has a market share of almost 80%,” adds Chambers.