Coca-Cola European Partners makes a smart move in flavour

Coca-Cola European Partners is launching three Glacéau Smartwater
products.

Sparkling Berry & Kiwi, Lemon and Green Apple variants have zero sugar, zero calories and all-natural flavours, and are available in 600ml PET bottles (rsp 95p). The launch is backed by an ongoing £5.4 million national Smartwater sparkling marketing campaign that includes advertising, PR, sampling and PoS materials.

The supplier is also carrying out a nationwide sampling campaign for its Coca-Cola Zero Sugar brand. Samples are being distributed to households, offices, regional train stations, tube stations and shopping centres during the summer, accompanied by a voucher for a free bottle of Coca-Cola Zero Sugar, to encourage further trial.