Product of the Month
Takis snack brand launched in UK backed by £1m campaign
Takis, the Mexican rolled tortilla brand, is being launched in the UK, supported with a £1 million above-the-line marketing campaign. The Grupo Bimbo owned brand has a global retail market […]
Meadow Vale improves sustainability of Goodness Me! brand
Meadow Vale Foods has developed the Goodness Me! brand to be more sustainable. Nigel O’Donnell, managing director, explained: “The new-look GoodnessMe packaging is now fully recyclable, eliminating at least nine […]
Mondelez launches limited-edition Cadbury Dairy Milk gifting bars
Mondelez is encouraging shoppers to spread a little kindness with its new limited-edition Cadbury Dairy Milk gifting bars. Available until the end of September, the bars (rsp £4.23) feature the […]
Cadbury Caramilk is launched by Mondelez with significant marketing investment
Cadbury Caramilk, made with caramelised white chocolate, has been launched by Mondelez. Available in depot from early July, the golden caramel chocolate is made with 100% sustainable cocoa and comes […]
Mars Wrigley UK kicks off summer of sport with Win2Gether promotion
Mars Wrigley has launched a ‘Win2Gether’ on-pack promotion, offering football fans the chance to win prizes for both themselves and a mate. Promotional codes can be found on special packs […]
Nestlé promotion launched to drive sales of confectionery singles
Nestlé is aiming to give the singles confectionery category a boost with a new on-pack consumer promotion running on KitKat, Aero, Rowntree’s, Polo and Yorkie. Shoppers will have the chance […]
Imperial Tobacco introduces JPS Players Easy Rolling Tobacco
Imperial Tobacco has launched JPS Players Easy Rolling Tobacco. The new product features lower levels of moisture, making the blend of fine cut tobacco easier to handle and to roll. […]
Drumstick Chocolate bar launched by Swizzels
Swizzels has entered the chocolate bar category for the first time in its history with Drumstick Chocolate. The company has adapted its iconic Drumstick lolly flavour and combined it with […]
Steve Pursey wins Nescafé Gold Blend ‘Win A Van’ competition
Bristol retailer and sub-postmaster Steve Pursey (pictured) has won the Nescafé Gold Blend ‘Win A Van’ competition, which ran in the fourth quarter of 2020. Such was the success of […]
New Nescafé Gold Blend competition for C&C/wholesale customers
Following the success of its Nescafé Gold Blend ‘Win A Van’ competition last year, Nestlé is launching a new competition giving cash & carry/wholesale customers the chance to win £1,000 […]
Smint highlights in-home consumption occasions with ‘Fresh Moments’ campaign
Smint is back on screens this January with its ‘Fresh Moments’ campaign. Worth £5.8 million (IRI), Smint is a big player in refreshment but sales across the category fell over the course […]
Coca-Cola offers personalised Christmas cans in support of Crisis
Coca-Cola is supporting Crisis, the UK’s national homelessness charity, with a promotion offering free personalised cans of Coca-Cola zero sugar. During the promotional period, a thousand cans will be available […]
