Product of the Month
Fruittella enters jelly sweets market with HFSS-compliant Curiosities
Perfetti Van Melle has launched Fruittella Curiosities, marking the brand’s entry into the jelly sweets market. Two themed packs are available – ‘By the Sea’ and ‘In the Snow’ – […]
Kellogg’s launches salted caramel variant of Crunchy Nut
Kellogg’s has expanded its Crunchy Nut offering with the introduction of a new Salted Caramel Flavour Twist variant. Crunchy Nut is the number one cereal brand in convenience (IRI), and […]
Nomadic Dairy introduces protein puddings with a focus on taste
Nomadic Dairy has made its first foray into a significant non-yogurt category with protein puddings. Available in vanilla and chocolate flavours, the puddings come in 200g pots (rsp £1.89) containing […]
Kepak launches football-themed consumer and retailer promotion for Rustlers
Kepak is encouraging convenience retailers to get match day ready with its latest campaign for Rustlers. The initiative is designed to showcase the £106 million brand’s credentials as the ‘perfect […]
STG launches STRÖM nicotine pouches initially in Manchester
Scandinavian Tobacco Group UK (STG) has entered the fast-growing nicotine pouch category with the introduction of its first non-tobacco product. Originating from Sweden, the home of most nicotine pouches, STRÖM […]
KP Snacks ramps up trade support through SnacKPartners website
KP Snacks has relaunched its SnacKPartners website https://kpsnackpartners.com with an array of guides for wholesalers and retailers including ‘Perfect Depot’ and ‘Perfect Store’, retailer case studies and HFSS guidance. The new […]
KP Snacks launches £50,000 McCoy’s giveback for retailers
KP Snacks has unveiled a £50,000 McCoy’s Giveback promotion, supporting retailers and their staff amidst ongoing pressures they are facing. Running for eight weeks from 19 September, the McCoy’s Giveback […]
New summer campaign introduced for Rio
Boost Drinks has unveiled a new summer campaign for Rio, inspired by the brand’s fruity tropical flavours. The ‘Sunshine Sells’ campaign comprises engaging trade activity including in-depot sampling activations and […]
Old Jamaica promotion launched with rewards for wholesale customers
Refresco is bringing back Golden Hour this summer by launching a new campaign for Old Jamaica utilising augmented reality (AR). At a time when home and work lines are becoming […]
Cadbury asks consumers to guess flavours of new Mystery Bars
Mondelez has launched a nationwide competition for consumers to guess the flavours of two new Cadbury Mystery Bars. Consumers enter the competition online at www.mysterybars.cadbury.co.uk which can also be accessed […]
Barr Soft Drinks launches campaign to boost summer sales of Rubicon
Barr Soft Drinks is launching a new campaign for Rubicon that will reach 78% of 16-34 year old soft drinks shoppers this summer. ‘Made of Different Stuff’’ will run on […]
JTI launches two ultra-value brands with introductory wholesale deal
JTI has launched two of its established brands into the ultra-value segment. Featuring the lowest recommended retail prices from JTI are Benson & Hedges Blue Rolling Tobacco (available in England […]
