KP Snacks ramps up trade support through SnacKPartners website

KP Snacks has relaunched its SnacKPartners website https://kpsnackpartners.com with an array of guides for wholesalers and retailers including ‘Perfect Depot’ and ‘Perfect Store’, retailer case studies and HFSS guidance.

The new SnacKPartners hub includes information that has been developed with input from KP Snacks’ retail partners. It offers insight into the crisps, snacks & nuts category, providing data on trends, retailer viewpoints, and advice on ranging and merchandising.

Recommended blockograms are also accessible, reflecting KP Snacks’ HFSS guidance as legislation comes into play, helping retailers to navigate the changes. There is also a comprehensive overview of the company’s HFSS strategy and product reformulation programme.

Matt Collins, trading director at KP Snacks, says: “At KP Snacks we truly value our retail partners and we are committed to supporting them, especially at this challenging time. The website acts as a hub of useful resources and information, perfect for supporting retailers by helping them navigate retail challenges whilst maximising crisps, snacks & nuts sales.

“As a category leader, our aim is always to drive growth, and retailers are a crucial part of that goal. We’re proud to be developing our existing SnacKPartners programme with this accessible and informative platform, and hope retailers will use it to maximise the crisps, snacks & nuts opportunity and boost their sales.”

KP Snacks are consumed by over 20 million households and its portfolio delivered 43% of the category’s value growth last year (2021) (Nielsen). KP Snacks is growing in value at 6.5% MAT (Nielsen).