Product & Promotions News
Jammie Dodgers PMPs in smaller case size for convenience channel
Burton’s Biscuit Company is supporting the convenience channel with the relaunch of its PMP case for Jammie Dodgers. The new compact case of 15 x 140g packs (price-marked at 89p) […]
British Beef & Ale variant joins Tyrrells range
KP Snacks has expanded its Tyrrells range with a new flavour, British Beef & Ale. Available from 30 August, the new line comes in 40g single packs (rsp 85p) and […]
New £1 million summer campaign launched for Whitley Neill Gin
Halewood has launched a new £1 million advertising campaign for Whitley Neill Gin which taps into summer al fresco eating occasions. The campaign comes as Whitey Neill was crowned the […]
Birds Eye signs up Zest Food Partners to grow its foodservice business
Birds Eye Foodservice has announced that it is working with Zest Food Partners to help grow its range of products in the foodservice market. Part of Nomad Foods, Birds Eye […]
Isle of Wight Distillery unveils Mermaid Gin & Indian Light Tonic RTD
The Isle of Wight Distillery has launched its first RTD for Mermaid Gin – a 6% abv blend of its signature award-winning gin and Indian light tonic. The launch comes in […]
Halewood backs JJ Whitley Vodka with £3.5 million advertising campaign
Halewood has launched its first above-the-line campaign for JJ Whitley vodka which celebrates the brand’s Russian provenance, whilst also paying homage to its British heritage. Production of the JJ Whitley […]
Malibu invites consumers to Let The Funshine in latest campaign
Malibu, the UK’s No.1 coconut rum brand (Nielsen) from Pernod Ricard, is inviting consumers to ‘Let The Funshine’ with its new global media campaign. The creative is a playful depiction […]
Sunmagic supports revamped Daymer Bay Drinks range with wholesaler promotions
Sunmagic Juices has relaunched Daymer Bay drinks as a premium artisan juices and lemonades brand. Available in 250ml single-serve glass bottles, the Daymer Bay range comprises five not-from-concentrate premium juices: […]
Swizzels backs Squashies with a Squashathon campaign
Swizzels has launched a summer campaign for Squashies called Squashathon, supported by strong wholesaler promotions. and a trade press campaign. The consumer-focused campaign will be engaging shoppers in July and […]
Win a visit from the Yorkshire Tea Little Urn tea van
Yorkshire Tea is inviting entries from convenience businesses across the UK to win a visit from its trusty tea van, Little Urn, this autumn. The aim of the initiative is […]
Wholesale activity part of Boost’s 20th anniversary celebrations
Boost Drinks is marking its 20th anniversary this year with a host of events to celebrate its year-on-year growth and thank wholesalers, independent retailers and consumers for their continued support. […]
VIP factory tour to be won in new Swizzels on-pack promotion
Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour. The company has hidden five golden Love Hearts rolls in its variety share […]
