Merchandising with…KP Snacks
Matt Collins (pictured), trading controller – convenience at KP Snacks, suggests how wholesalers can make the most of the crisps, snacks & nuts category in 2016. What are the key […]
Glacéau smartwater unveils ‘Hit the Bottle’ campaign
Coca-Cola Enterprises has launched a new campaign for glacéau smartwater to tap into the ‘dry January’ trend. Based on the slogan ‘Going dry this January?’, the initiative champions those choosing to […]
Butterkist Yogurt Coated Popcorn coming soon
Tangerine Confectionery has set its sights on revolutionising the popcorn market with the launch of Butterkist Yogurt Coated Popcorn. Rolling out in late January, the new recipe captures the consumer […]
Walkers Squares now available in 50p PMPs
Stockists of Walkers Squares can now get their hands on 50p price-marked bags, brand owner PepsiCo has announced. In independents and symbol stores, the top 12 best-selling £1 PMPs account […]
Round-pound price mechanic added to Grace Aloe Vera Drinks range
Grace Foods has set its sights on accelerating growth across its Grace Aloe Vera Drinks range by adding a £1 price flash on Original, Strawberry, Mango and Peach variants. Available […]
Mars Chocolate expands 50p PMP range
Mars Chocolate has expanded its portfolio of price-marked lines by including six popular single-serve packs. Mars, Snickers, Twix, Bounty and Maltesers are now obtainable in price-marked versions, with Maltesers Teasers […]
New-look Always Dailies Pantyliners now in £1 price-marked packs
Always Dailies Pantyliners, the UK’s best-selling range within the liners segment (IRI), is now available to wholesalers in cases of six £1 price-marked packs. The round-pound mechanic has been incorporated […]
Whiskas relaunches with new recipe and pack design
Mars Petcare has overhauled its Whiskas portfolio by unveiling new recipes and a complete packaging makeover for its entire dry cat food range. Rolling out now, the new-look 340g (£1 PMP) […]
E-Lites Curv to return to TV screens
E-Lites, the UK’s most recognisable e-cigarette brand (TNS), is back on TV from 26 December to tap into additional seasonal sales during the New Year period. Supporting its E-Lites Curv range, […]
’Pancakes Love Nutella’ campaign to be relaunched next year
Ferrero is gearing up for Pancake Day by bringing back its ‘Pancakes Love Nutella’ TV campaign. The creative, which returns to small screens at the start of 2016, will be […]
New Weetabix Protein to hit wholesale trade in March
Weetabix, the UK’s biggest cereal brand (Nielsen), has revealed that a new protein-enriched concept will be hitting the wholesale trade in March. Targeted at active and health-conscious consumers looking to […]
Two new flavours join the Ten Acre crisps range
Ten Acre, the premium hand-cooked crisp brand from Yumsh Snacks, is now available in two new flavours: Pastrami in the Rye and When the Pepper Crack’d. The two varieties, which […]
