SHS Drinks launches new WKD Cocktail range
SHS Drinks has launched a new WKD Cocktail range, designed to tap into growing at-home social occasions. WKD’s latest innovation comes at a pivotal moment for the brand, as it […]
SHS Drinks launches a £10 million campaign for WKD, ‘Got A WKD Side?’
SHS Drinks has launched a £10 million campaign for WKD. As the UK’s No.1 RTD brand across total trade (CGA), WKD is aiming to accelerate category growth and drive incremental […]
SHS announces a £10-million-plus investment in WKD for 2026
WKD is gearing up for its biggest year in over a decade, with SHS Drinks confirming a £10-million-plus investment programme for 2026. The investment underpins a new direction for WKD, […]
SHS Drinks announces launch of WKD Cherry Ice
SHS Drinks has announced the introduction of WKD Cherry Ice. WKD Cherry Ice is available in 70cl bottles (standard rsp £3.38 and £3.29 price-marked packs) and in 330ml cans, which […]
SHS Drinks acquires Shandy Shack
SHS Drinks has acquired Shandy Shack, a brand in the mid-strength abv beer space. This new partnership promises to enhance Shandy Shack’s already strong growth, helping it to reach the […]
SHS Drinks supports WKD with a £2 million campaign
SHS Drinks is supporting WKD with a £2 million campaign. The campaign begins this month with ad support running throughout the remainder of 2024. The 48-sheet and six-sheet posters will […]
SHS introduces lower RRP on WKD 700ml glass bottle PMPs
SHS Drinks has announced that the price mark on WKD 700ml glass bottles is to be reduced from £3.79 to £3.29. The RRP reduction, which is being phased in this […]
Bottlegreen introduces four new variants
Bottlegreen Drinks, part of the SHS Drinks Division, has introduced a new cordial flavour and three new sparkling pressé variants. Orange & Lemon Cordial has an rsp of £4.05 for a […]
WKD MIXD launched to add sophistication to ready-to-serve category
SHS Drinks has relaunched its cocktails in cans under the WKD MIXD name. Presented in 250ml slimline cans, the 5% abv drinks are available in three flavours: Raspberry, Rhubarb & […]
WKD has Christmas all wrapped up
SHS Drinks has announced it will be running tailored wholesale and cash & carry added-value promotions on selected bottles of WKD in the lead up to Christmas. The initiative will […]
Product news summary 29th June 2015
HEADLINES THIS WEEK: – ROBINSONS CELEBRATES 80 YEARS AT WIMBLEDON – RELENTLESS ULTRA BACKS MTV SHOW – THATCHERS CIDER LAUNCHES ITS LARGEST OUTDOOR ADVERTISING CAMPAIGN – THREE-MONTH PROMOTIONAL PUSH FOR WKD
Product news summary 13th March 2015
HEADLINES THIS WEEK: – MARS ICE CREAM LAUNCHES GALAXY VANILLA AND LARGEST EVER PROMOTION – WKD EXTENDS PMP PORTFOLIO – COCA-COLA REVEALS NEW UNIFICATION STRATEGY – LINDERMAN’S SIGNS SPONSORSHIP WITH FOOD NETWORK
