Maynards Bassetts Wine Gums Mocktails launched by Mondelez
Mondelez International has unveiled Maynards Bassetts Wine Gums Mocktails, which aims to broaden the brand’s appeal to younger adults. Available from 5 March, the new variant will see non-alcoholic strawberry […]
Mondelez brings small sharing opportunities with new Maynards Bassetts range
Mondelez International superbrand Maynards Bassetts includes a new range of small bags, aimed at recruiting younger consumers to the category. Available in 70g non price-marked packs (rsp 60p) and 50p PMPs, there are […]
Trebor Softmints introduced in 100g pots for on the go
Mondelez has launched its Trebor Softmints in a 100g pot format in both the peppermint and spearmint variants. Available with an rsp of £1.70, in cases of 36, the new […]
Bonkers days out to be won in Maynards Bassetts promotion
Mondelez International has unveiled an on-pack promotion for its Maynards Bassetts range that gives consumers the chance to win a ‘bonkers day out’. The top three winners will be given […]
Egg ‘n’ Spoon Oreo joins Cadbury Easter range
Mondelez International has followed up on the success of two of its power brands with the launch of Cadbury Dairy Milk Egg ‘n’ Spoon Oreo, which aims to drive incremental sales in sharing formats. The […]
Hyperama wins Landmark top award again
Hyperama was once again named member of the year at Landmark Wholesale’s annual awards dinner, held recently in Glasgow. Parfetts collected the top own-brand member trophy and the leading cash & […]
Merchandising with…Mondelez International
Susan Nash, trade communications manager at Mondelez International, reveals her top tips to help optimise your biscuit and confectionery fixtures. What are the key principles to consider when they are merchandising […]
Cadbury ‘opens the door’ to its largest-ever Christmas campaign
Mondelez International has set aside more than £10 million to launch its biggest-ever seasonal TV advertising campaign for Cadbury. The creative, which premieres tomorrow (7 November), showcases a giant advent […]
Product news summary 17th August 2015
HEADLINES THIS WEEK: – JTI TO PROMOTE E-LITES CURV WITH NEW TV ADVERT – BOOST DRINKS TO UNDERTAKE LARGEST-EVER SAMPLING CAMPAIGN – RIBENA UNDERGOES REPOSITIONING AS PART OF NEW £6 MILLION […]
Product news summary 10th August 2015
HEADLINES THIS WEEK: – WINE GUMS RED ‘N BLACK RETURNS PERMANENTLY – SCHOOL COMPLIANT FRUIT SHOOT MY-5 REVEALED – ALWAYS ULTRA RELAUNCHES IN PRICE-MARK PACKS – BONJELA INNOVATION TO TACKLE COLD SORES
Product news summary 6th July 2015
HEADLINES THIS WEEK: – RITZ CRISP & THIN HITS TV SCREENS – ERIC CANTONA KICKS OFF KRONENBOURG 1664 MARKETING CAMPAIGN – SUPERMALT UNVEILS CARNIVAL-THEMED PACKAGING – DELI SANTE LAUNCHES PREMIUM HANDHELD SNACKS
Product news summary 12th June 2015
HEADLINES THIS WEEK: – CADBURY DAIRY MILK STRAWBERRIES & CREME RETURNS – QUAKER OATS ENTERS GRANOLA SEGMENT WITH NEW RANGE – HONEY MONSTER REVEALS MINIONS PARTNERSHIP
