Product news summary 10th August 2015


HEADLINES THIS WEEK:

– WINE GUMS RED ‘N BLACK RETURNS PERMANENTLY
– SCHOOL COMPLIANT FRUIT SHOOT MY-5 REVEALED
– ALWAYS ULTRA RELAUNCHES IN PRICE-MARK PACKS
– BONJELA INNOVATION TO TACKLE COLD SORES


WINE GUMS RED ‘N BLACK BACK BY POPULAR DEMAND

Mondelez International has announced that Maynards’ popular limited edition bags, Wine Gums Red ‘n Blacks, will now be available all year round.

Maynards Wine Gum Red & BlackThe 165g sharing bag, which contains a mixture of blackcurrant and strawberry variants, was first launched in 2003 and returned in 2009 when it was highly incremental to the candy bags category.

Elisabeth Huelsmann, senior brand manager for candy at Mondelez, said: “Maynards is a well-loved heritage brand, worth £68.3million. These Wine Gum packs have been a huge success with consumers, so much so that consumers have been appealing for their return on social media over the last few years.”

Maynards Wine Gums Red ‘n Blacks are now available to order in outers of 12 bags, with an rsp of £1.52.

Across its confectionery portfolio, Mondelez has debuted a new brand identity for Trebor, the UK’s number one mint brand.

The colours associated with the flavours – peppermint green and spearmint blue – remain untouched, but a silver border has been added to provide subtle accents of luxury.

Elena Mallo, senior brand manager for Trebor, said: “Trebor is a true British icon, with £56 million value sales and 39% share of the market, and a heritage stretching almost a century. We wanted to rejuvenate our look to bring our products and brand spirit to life.”

All data: Nielsen.

Tel: Mondelez International (08702) 400861


FRUIT SHOOT MY-5 REVAMPED TO SATISFY SCHOOL REGULATIONS

Britvic Soft Drinks has reformulated and repackaged its Fruit Shoot My-5 range to comply with new food and drink regulations for schools.

The 200ml bottles now contain 75% juice content, with each variant containing one of the five recommended portions of fruit & veg per day.

Kirsty Hunter, brand director for stills & future brands at Britvic, said: “With the ‘schools compliant’ stamp sitting proudly on the new label, we’re confident that this will drive increased sales for our customers for the start of the new school year.”

The 200ml bottles are available in a choice of three flavours –Apple & Blackcurrant, Apple & Pear and Orange & Pineapple – with an rsp of 60p.

Tel: Britvic Soft Drinks (0845) 758 1781

Fruit Shoot My 5 packs


ALWAYS ULTRA NOW AVAILABLE IN PMPS

Proctor & Gamble (P&G) has revamped its Always Ultra range by introducing new price-marked packs.

A £2.29 price point now features on best-selling Normal, Long and Night SKU’s, with a new front-of-pack ‘scale’ also introduced to educate consumers on the different sizes available.

Christina Turner, Always brand manager at P&G, commented: “Through our research, we were able to find that although the majority of sales come from the smallest sized pads, shoppers are more likely to pick larger sizes when they see the pads out of their packaging.

“Our primary focus is to provide superior protection for women, and our new pack design aims to do exactly this by helping them choose the right size and absorbency so that leak incidents are minimised.”

Tel: Proctor & Gamble (01932) 896000

Always Ultra PMP


SAY GOODBYE TO COLD SORES WITH BONJELA

Bonjela Cold Sore cream pack Reckitt Benckiser has developed a new invisible way to treat, but also prevent, cold sores.

Retailing at around £5.99, Bonjela Invisible Cold Sore Cream turns invisible on application, making the cream perfect for reapplication during the day.

Falling under the portfolio of the UK’s number one trusted mouth pain relief brand (Nielsen), the new innovation offers a more attractive alternative to other products which dry white & crusty and draw attention to the lips.

Tel: Reckitt Benckiser (01753) 217800

Published Date: August 10, 2015
Category: Product & Promotions News