Bestway Wholesale claims a channel first with Coca-Cola customer event
Bestway Wholesale recently held its largest and most ambitious customer event to date at its Park Royal depot. In a first for the UK wholesale channel, the iconic Coca-Cola Christmas […]
Local Moments of Joy: CCEP unveils Christmas community giveaway
Coca-Cola Europacific Partners (CCEP) has launched a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the […]
CCEP unveils festive support for Coca-Cola and Schweppes
Coca-Cola Europacific Partners (CCEP) has introduced festive packs and an on-pack promotion for Coca-Cola, giving consumers the opportunity to win a trip to Lapland. Until 20 December, shoppers can enter […]
GroceryAid names Kieran Hemsworth as its new CEO
GroceryAid has announced the appointment of Kieran Hemsworth as chief executive. He will take over from Steve Barnes on 4 September. Hemsworth (pictured) has 30 years of experience in the […]
New Coke Studio music programme includes on-pack promotion
Coca-Cola has unveiled its latest programme of immersive music experiences across the UK and Europe, via music platform Coke Studio. The initiative includes new tracks, an on-pack promotion with a […]
CCEP launches new products and UEFA activity to support the trade
Coca-Cola European Partners has unveiled a raft of activity to add excitement to the soft drinks category. In a first for the energy category, the company has introduced Monster Nitro, […]
Refreshed look for Coca-Cola range and new taste for Zero Sugar
The Coca-Cola Company has revealed a new design system for the Coca-Cola range that brings together Coca-Cola, Coca-Cola Zero Sugar and Diet Coke in an evolution of the ‘One Brand’ […]
New campaign for Coca-Cola and redesign for Zero Sugar
Coca-Cola has unveiled a new campaign, ‘Open That Coca-Cola’, and has relaunched Coca-Cola Zero Sugar with a new packaging design. The campaign is running on TV, online video, radio and […]
Coca-Cola offers personalised Christmas cans in support of Crisis
Coca-Cola is supporting Crisis, the UK’s national homelessness charity, with a promotion offering free personalised cans of Coca-Cola zero sugar. During the promotional period, a thousand cans will be available […]
‘Core and more’ strategy for growth – Gary Black of Coca-Cola European Partners
In an exclusive interview with Cash & Carry Management, Gary Black (pictured), sales director wholesale & convenience at Coca-Cola European Partners, explains how the supplier can now give enhanced support […]
Putting in place pay-per-play: Darren Goldney of Today’s
In his first in-depth interview since becoming managing director of Today’s just three weeks ago, Darren Goldney (pictured) talks to Cash & Carry Management’s managing editor Kirsti Sharratt about his […]
Consumer choices shape support from CCEP
Gary Black (pictured), associate director – national and key accounts at Coca-Cola European Partners (CCEP), suggests ways wholesalers can boost their soft drinks sales. How are you looking to strengthen […]
