Boost Drinks unveils modern pack designs across all products
Boost Drinks has announced the launch of its dynamic brand refresh, with eye-catching new packaging. The brand’s lozenge logo remains but now enjoys a subtle modern twist – a streamlined […]
Rubicon RAW backed with Boardmasters Festival on-pack promotion
Rubicon RAW is celebrating its third year as the Exclusive Energy Partner of Boardmasters Festival with a new on-pack promotion. From 1 April, shoppers will have the chance to win […]
Barr unveils Rubicon Spring Pink Grapefruit Blood Orange
Barr Soft Drinks is building on its successful track record of bringing new and exciting Rubicon flavours to the category with the launch of Rubicon Spring Pink Grapefruit Blood Orange. […]
Barr Soft Drinks unveils Raspberry Ripple and Wild Berry Slush Irn-Bru Xtra
Barr Soft Drinks has introduced two limited-edition flavours of Irn-Bru Xtra to help the trade drive demand ahead of summer. Irn-Bru Xtra Raspberry Ripple and Wild Berry Slush will be […]
Blood Orange & Raspberry Crush joins Boost Juic’d range
Boost Drinks has expanded its 500ml Juic’d range with a new flavour – Blood Orange & Raspberry Crush – available in £1.09 price-marked cans. Orange is currently the fourth strongest […]
Boost Drinks unveils a new Lemon & Lime PMP
Boost Drinks has expanded its 250ml energy stimulation range with the launch of a new Lemon & Lime flavour. The new variant is designed to tap into the surge in […]
Boost Drinks unveils limited-edition Raspberry & Mango Sport variant
Boost Drinks is launching a limited-edition Raspberry & Mango Sport variant in April. With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed […]
Rubicon Sparkling Rose Lemonade launched exclusively in convenience
Rubicon Sparkling Rose Lemonade has been launched exclusively in the convenience channel by Barr Soft Drinks. Available in 330ml and 500ml PMPs, the new flavour adds to the portfolio of […]
AG Barr acquires Boost Drinks
AG Barr has acquired Boost Drinks. The deal involved an initial £20 million payment, funded from AG Barr’s cash reserves, with up to a further £12 million payable depending on […]
Barr Soft Drinks supports Rubicon RAW with two new promotions
Barr Soft Drinks has launched two new promotions on Rubicon RAW. The first promotion is unique to the convenience channel and runs on PoS that is available free to retailers. […]
Barr Soft Drinks launches £2 million campaign for Rubicon RAW
Barr Soft Drinks is making its biggest ever investment in an energy brand with the launch of a £2 million campaign for Rubicon RAW. This investment, which includes sponsorship of […]
Barr Soft Drinks launches campaign to boost summer sales of Rubicon
Barr Soft Drinks is launching a new campaign for Rubicon that will reach 78% of 16-34 year old soft drinks shoppers this summer. ‘Made of Different Stuff’’ will run on […]
