AG Barr introduces new Barr Flava Explosion range
AG Barr has launched a new Barr ‘Flava Explosion’ range, which will be available for a year from mid March. With younger consumers drinking Barr products more than twice a […]
Barr Flavours link with Jurassic World Rebirth for on-pack promotion
AG Barr is launching an on-pack promotion on its Barr Flavours range of soft drinks, in partnership with Universal Pictures and Amblin Entertainment’s film Jurassic World Rebirth. The promotion begins […]
Boost Drinks unveils new limited-edition Energy and Sport flavours
Boost Drinks has introduced two new limited-edition lines: Blue Raspberry Energy and Cloudy Lemonade Sport. Blue Raspberry Energy is available in a 75p price-marked 250ml can, while Cloudy Lemonade Sport […]
AG Barr strikes gold with new campaign for IRN-BRU
Kicking off an £8 million brand investment in 2025, AG Barr’s IRN-BRU, the UK’s 3rd biggest flavoured carbonate brand (Circana), is launching a PoS-led campaign that is designed to disrupt […]
Boost Drinks unveils modern pack designs across all products
Boost Drinks has announced the launch of its dynamic brand refresh, with eye-catching new packaging. The brand’s lozenge logo remains but now enjoys a subtle modern twist – a streamlined […]
Rubicon RAW backed with Boardmasters Festival on-pack promotion
Rubicon RAW is celebrating its third year as the Exclusive Energy Partner of Boardmasters Festival with a new on-pack promotion. From 1 April, shoppers will have the chance to win […]
Barr unveils Rubicon Spring Pink Grapefruit Blood Orange
Barr Soft Drinks is building on its successful track record of bringing new and exciting Rubicon flavours to the category with the launch of Rubicon Spring Pink Grapefruit Blood Orange. […]
Barr Soft Drinks unveils Raspberry Ripple and Wild Berry Slush Irn-Bru Xtra
Barr Soft Drinks has introduced two limited-edition flavours of Irn-Bru Xtra to help the trade drive demand ahead of summer. Irn-Bru Xtra Raspberry Ripple and Wild Berry Slush will be […]
Blood Orange & Raspberry Crush joins Boost Juic’d range
Boost Drinks has expanded its 500ml Juic’d range with a new flavour – Blood Orange & Raspberry Crush – available in £1.09 price-marked cans. Orange is currently the fourth strongest […]
Boost Drinks unveils a new Lemon & Lime PMP
Boost Drinks has expanded its 250ml energy stimulation range with the launch of a new Lemon & Lime flavour. The new variant is designed to tap into the surge in […]
Boost Drinks unveils limited-edition Raspberry & Mango Sport variant
Boost Drinks is launching a limited-edition Raspberry & Mango Sport variant in April. With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed […]
Rubicon Sparkling Rose Lemonade launched exclusively in convenience
Rubicon Sparkling Rose Lemonade has been launched exclusively in the convenience channel by Barr Soft Drinks. Available in 330ml and 500ml PMPs, the new flavour adds to the portfolio of […]
