AG Barr introduces new Barr Flava Explosion range

AG Barr has launched a new Barr ‘Flava Explosion’ range, which will be available for a year from mid March.

With younger consumers drinking Barr products more than twice a week (VA Brand Mapping), Berry Blast and Peach Punch are designed to offer exciting additions to the category and drive new shoppers to the brand.

They are available in 500ml PET bottles, price-marked at £1, and multipacks of 6 x 330ml cans (rsp £2.65).

Annette Yates, Barr brand director, said: “Flavour innovation is a key growth driver for us at Barr, and it’s also what shoppers are actively seeking. With 51% of category growth coming from innovation last year (Circana), launching new, exciting flavours is critical to keeping the fixture fresh.

“We know that our previous new flavour launches are a big incremental sales driver for retailers, not only for the flavours themselves but for the wider Barr Family range, and this year we’re extending the availability period so that retailers can take advantage of this uplift year round.

“This launch is designed to bring new shoppers into the category, with its standout packaging and bold fruit flavours demonstrating high popularity with the key fizzy drink audience of teens. We know from previous flavour launches that it will be equally popular with Barr flavour fans of all ages.”