AG Barr announces return of IRN-BRU Energy
AG Barr has announced that IRN-BRU Energy is now back on the shelves. Available in 500ml big cans in Original and Zero Sugar variants, the product combines the flavour of IRN-BRU’s […]
Boost Drinks launches multi-million-pound brand campaign
Boost Drinks is launching a multi-million-pound brand campaign across the UK and Ireland, positioning the brand as a ‘no-brainer’ in the drinks category while championing its ‘straight up’ functionality and […]
AG Barr announces permanent addition of IRN-BRU Ice Cream variant
AG Barr has announced that IRN-BRU Ice Cream flavour, the brand’s most-loved limited-edition variant, is returning as a permanent addition to the range. The product is available in 500ml PETs, price-marked […]
AG Barr introduces new Barr Flava Explosion range
AG Barr has launched a new Barr ‘Flava Explosion’ range, which will be available for a year from mid March. With younger consumers drinking Barr products more than twice a […]
AG Barr introduces new flavours for Boost and Rubicon
AG Barr has launched three new flavours for its Boost 250ml Energy range, as well as three new variants for Rubicon. The Boost additions are Zero Sugar Energy Citrus Zest […]
AG Barr announces refresh of IRN-BRU design and change of XTRA to ZERO
AG Barr is is beginning a roll-out of refreshed IRN-BRU packaging in early 2026, ahead of the brand’s 125th birthday IRN-BRU is the UK’s third biggest flavoured carbonates brand (Circana), […]
AG Barr aims to spice up winter sales with IRN-BRU limited edition
AG Barr is launching Winter BRU, a limited-edition IRN-BRU variant, to help retailers maximise the seasonal soft drinks sales peak. Available for eight weeks from 1 November, Winter BRU infuses […]
AG Barr launches two limited-edition Barr flavours
AG Barr has launched two limited-edition Barr flavours – Sour Sensation Apple & Cherry and Cool Sensation Blue Razz. The products will be available for 12 weeks from September in […]
AG Barr brings back ‘Made in Scotland from Girders’ IRN-BRU advertising
AG Barr has launched its largest ever national brand-building campaign for IRN-BRU, spearheaded by a new TV advert which brings back the iconic ‘Made in Scotland from Girders’ strapline. The […]
Barr Flavours link with Jurassic World Rebirth for on-pack promotion
AG Barr is launching an on-pack promotion on its Barr Flavours range of soft drinks, in partnership with Universal Pictures and Amblin Entertainment’s film Jurassic World Rebirth. The promotion begins […]
Radnor Hills’ Chris Butler tackles 177-mile walk for brain cancer charity
Chris Butler (pictured), marketing manager of Welsh soft drinks producer Radnor Hills, is preparing to walk the length of Offa’s Dyke (177 miles) over the course of six days to […]
Boost Drinks unveils new limited-edition Energy and Sport flavours
Boost Drinks has introduced two new limited-edition lines: Blue Raspberry Energy and Cloudy Lemonade Sport. Blue Raspberry Energy is available in a 75p price-marked 250ml can, while Cloudy Lemonade Sport […]
