Boost announces sponsorship of Faversham Town FC

Date: June 13, 2024Leave a comment

Boost has announced its official sponsorship of Faversham Town FC.  The sponsorship has been revealed in a video fronted by double-capped Faversham Town FC player and rumoured strongest man in […]


Boost Drinks unveils modern pack designs across all products

Date: April 18, 2024Leave a comment

Boost Drinks has announced the launch of its dynamic brand refresh, with eye-catching new packaging. The brand’s lozenge logo remains but now enjoys a subtle modern twist – a streamlined […]


Rubicon RAW backed with Boardmasters Festival on-pack promotion

Date: March 25, 2024Leave a comment

Rubicon RAW is celebrating its third year as the Exclusive Energy Partner of Boardmasters Festival with a new on-pack promotion. From 1 April, shoppers will have the chance to win […]


Barr unveils Rubicon Spring Pink Grapefruit Blood Orange

Date: March 21, 2024Leave a comment

Barr Soft Drinks is building on its successful track record of bringing new and exciting Rubicon flavours to the category with the launch of Rubicon Spring Pink Grapefruit Blood Orange. […]


Fair Deal Cash & Carry joins Sugro

Date: November 24, 2023Leave a comment

Sugro UK has announced that Fair Deal Cash & Carry has become its newest member. Established in 2014, Fair Deal Cash & Carry is a family-owned business in Southall, West […]


Blood Orange & Raspberry Crush joins Boost Juic’d range

Date: June 2, 2023Leave a comment

Boost Drinks has expanded its 500ml Juic’d range with a new flavour – Blood Orange & Raspberry Crush – available in £1.09 price-marked cans. Orange is currently the fourth strongest […]


Boost Drinks unveils a new Lemon & Lime PMP

Date: May 4, 2023Leave a comment

Boost Drinks has expanded its 250ml energy stimulation range with the launch of a new Lemon & Lime flavour. The new variant is designed to tap into the surge in […]


Boost Drinks unveils limited-edition Raspberry & Mango Sport variant

Date: March 24, 2023Leave a comment

Boost Drinks is launching a limited-edition Raspberry & Mango Sport variant in April. With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed […]


Rubicon Sparkling Rose Lemonade launched exclusively in convenience

Date: March 20, 2023Leave a comment

Rubicon Sparkling Rose Lemonade has been launched exclusively in the convenience channel by Barr Soft Drinks. Available in 330ml and 500ml PMPs, the new flavour adds to the portfolio of […]


AG Barr acquires Boost Drinks

Date: December 5, 2022Leave a comment

AG Barr has acquired Boost Drinks. The deal involved an initial £20 million payment, funded from AG Barr’s cash reserves, with up to a further £12 million payable depending on […]


‘Winning four of the five Achievers awards is down to the people’ – AG Barr

Date: March 17, 2020Leave a comment

AG Barr was the runaway victor of the highly-coveted supplier awards at Scottish Wholesale Achievers 2020. This is becoming a bit of a habit: AG Barr has triumphed once again […]


AG Barr rolls out Irn-Bru Energy nationally following Scottish success

Date: October 21, 2019Leave a comment

IRN-BRU Energy is being rolled out nationally following a successful launch in Scotland earlier this year. The  drink combines the flavour of IRN-BRU’s secret essence with the taurine, caffeine, B […]