GroceryAid Carol Concert raises £65,000
The GroceryAid Carol Concert, held on 11 December at St Luke’s Church, Chelsea, raised £65,000 to provide support for grocery colleagues in need this festive season. In keeping with tradition, […]
CCEP extends Espresso Monster range and launches PMP options
Coca-Cola European Partners has expanded its Espresso Monster range with the launch of a new flavour, Espresso Salted Caramel, designed to appeal to coffee drinkers and energy drink lovers alike. […]
‘You Do You’ multi-media campaign launched for Diet Coke
Coca-Cola European Partners has announced a new multi-million-pound campaign, ‘You Do You’, for Diet Coke. The campaign launched with two new TV ads earlier this month. The fully integrated marketing […]
CCEP: influencing and responding to trends
Gary Black (pictured), sales director for wholesale and convenience at Coca-Cola European Partners, highlights opportunities in the changing soft drinks industry. What proportion of your UK sales goes through cash […]
Summer activity heats up for CCEP brands
Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences. Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, […]
The Whole Sale Company is relaunched as TWC
Further to its expansion into new channels, The Whole Sale Company has been relaunched as TWC. The company has its roots in wholesale and convenience retail but has seen organic […]
Fuze low-cal iced tea launched by Coca-Cola European Partners
Coca-C0la European Partners has launched its Fuze Tea brand in the UK. Black Tea Peach with a touch of hibiscus and Green Tea Mango with a hint of chamomile variants […]
Diet Coke promotion appeals to predominately female audience
Coca-Cola European Partners (CCEP) is offering consumers the chance to win £5,000 every day in the latest on-pack promotion on Diet Coke. In addition, new beauty, fashion, music and travel […]
Coca-Cola European Partners makes a smart move in flavour
Coca-Cola European Partners is launching three Glacéau Smartwater products. Sparkling Berry & Kiwi, Lemon and Green Apple variants have zero sugar, zero calories and all-natural flavours, and are available in […]
Coca-Cola and Spar are active partners for ParkLives programme
Coca-Cola European Partners has teamed up with Spar for the ParkLives community programme across England, Scotland and Wales this summer. The annual scheme – the soft drink supplier’s fourth since […]
Holly Willoughby is the new brand ambassador for Diet Coke
Coca-Cola European Partners (CCE) has announced that TV presenter Holly Willoughby is the new brand ambassador for Diet Coke. Willoughby (pictured), who is best known for her presenting work across […]
Hyperama wins Landmark top award again
Hyperama was once again named member of the year at Landmark Wholesale’s annual awards dinner, held recently in Glasgow. Parfetts collected the top own-brand member trophy and the leading cash & […]
