Coca-Cola European Partners has expanded its Espresso Monster range with the launch of a new flavour, Espresso Salted Caramel, designed to appeal to coffee drinkers and energy drink lovers alike.
Available in a premium ‘touch ink’ black 250ml can, the new variant follows on from the successful nationwide launch earlier this year of the Espresso Monster range. It joins Espresso & Milk and Vanilla Espresso styles.
The flavoured cold coffee drink will provide further opportunity for retailers to capitalise on the increasingly popular ready-to-drink coffee sector, currently worth £139 million and growing by 32% (Nielsen).
The launch of Espresso Salted Caramel Monster is being supported by PoS material and off-fixture displays. The full Espresso Monster range will also be available in a £1.99 price-marked pack option to the independent channel from the New Year.
Simon Harrison, vice president, commercial development at Coca-Cola European Partners GB, says: “The Espresso Monster range has been well received by consumers over the last year and is now worth £5.5 million (Nielsen). The range delivers a real point of difference for retailers, combining the functionality of an energy drink with cold coffee, two soft drink segments that are delivering strong growth in GB.
“The Salted Carmel flavour profile is already popular with consumers in coffee shops and across other food and drink categories. We’re therefore confident that the new great tasting variant will help to fuel further growth of the Espresso Monster range, delighting Monster’s core fan base whilst also recruiting new drinkers.”Published Date: December 2, 2019