Cadbury Creme Egg ‘How Do You Not Eat Yours?’ campaign returns
Mondelez International has announced that the Cadbury Creme Egg ‘How Do You Not Eat Yours?’ campaign will return when the treats reappear on shelves. Shoppers will be encouraged to keep […]
Cadbury asks consumers to guess flavours of new Mystery Bars
Mondelez has launched a nationwide competition for consumers to guess the flavours of two new Cadbury Mystery Bars. Consumers enter the competition online at www.mysterybars.cadbury.co.uk which can also be accessed […]
Platinum Jubilee packs launched for Cadbury Dairy Milk and Roses
To celebrate The Queen’s Platinum Jubilee, Mondelez has launched new commemorative packs of Cadbury Roses and Cadbury Dairy Milk. The Cadbury Roses 423g iconic tins are emblazoned with a crown […]
Mondelez launches limited-edition Cadbury Dairy Milk gifting bars
Mondelez is encouraging shoppers to spread a little kindness with its new limited-edition Cadbury Dairy Milk gifting bars. Available until the end of September, the bars (rsp £4.23) feature the […]
Cadbury Dairy Milk Freddo Treasures launched with days out inspiration
Mondelez International has brought family-friendly innovation to Cadbury’s £25.1 million Freddo brand. The new Cadbury Dairy Milk Freddo Treasures have an rsp of 90p and are only 76 calories. The […]
Mondelez launches new global positioning for Cadbury
Mondelez International has launched a new global brand platform for Cadbury, which will “shine a light on the kindness and generosity that we see in society every day”. The campaign […]
Product news summary 13th February 2015
HEADLINES THIS WEEK: – TOFFEE CRISP IN WHOLESALE AND CONVENIENCE CHANNEL EXCLUSIVE – UNITED BISCUITS UNVEILS LARGEST-EVER IN-DEPOT ACTIVATION – FANTA INTRODUCES SPECIAL-EDITION VARIANT – CADBURY DAIRY MILK RETURNS TO TV SCREENS
