Cadbury Creme Egg ‘How Do You Not Eat Yours?’ campaign returns

Mondelez International has announced that the Cadbury Creme Egg ‘How Do You Not Eat Yours?’ campaign will return when the treats reappear on shelves.

Shoppers will be encouraged to keep an eye out for an extra special half milk chocolate, half white chocolate Cadbury Creme Egg. If they can resist eating it, the unique treat can win them up to £10,000.

The independent retailers that sell a winning egg win too – more than 20 Amazon vouchers are up for grabs for retailers, including a top prize of a £1,000 voucher.

The campaign is being supported with social, digital, and out-of-home activations, a well as PoS for retailers.

Lyndsey Homer, brand manager for Cadbury Creme Egg, says: “We were absolutely blown away by the response to our ‘How Do You Not Eat Yours?’ campaign last year. Our fans rose to the challenge of resisting the temptation of these delicious half-and-half Creme Eggs to win their prizes.”

In addition to the campaign, there is a new product: Cadbury White Creme Egg. Shoppers have been speculating about, and anticipating, this new flavour for years, reports Mondelez, and now it is finally here.

Also new for Easter is a 1kg bag of Cadbury Mini Eggs, while Cadbury Dairy Milk Orange Filled bags are available across the market for the first time this season.

Published Date: November 26, 2022
Category: Product & Promotions News