Barr Soft Drinks launches Barr Fruity Lemonades
Barr Soft Drinks has launched a new sub range, Barr Fruity Lemonades. Targeted at Gen Z shoppers, who are the heaviest soft drinks consumers (JVA), Barr Fruity Lemonade Cherry and […]
Rubicon backed by Mango Month in cash & carries and wholesalers
Barr Soft Drinks’ Mango Month returns in May, with a host of competitions, promotions and in-depot activation across wholesale, cash & carry and impulse outlets. Celebrating the fresh Alphonso mango […]
New Apple & Guava flavour joins Rubicon RAW range
Barr Soft Drinks has added an Apple & Guava variant to its Rubicon Raw range. Rubicon RAW is now the fourth largest flavoured big can energy brand in the market […]
Sleek can introduced for two flavours of Rubicon Spring
Two flavours of Rubicon Spring have been introduced in 330ml sleek cans. Black Cherry Raspberry and Orange Mango are now available in the new format, as singles (rsp £1.29) and […]
Barr Soft Drinks backs IRN-BRU with £6 million campaign
Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI), spearheaded by three new adverts. The heavyweight campaign will continue to clearly differentiate IRN-BRU […]
Barr Soft Drinks unveils two new limited-edition sour flavours
Barr Soft Drinks has announced the launch of two Barr Sour variants, which will be available from July for a limited time only. Available in 500ml PETs, price-marked at 79p, […]
Barr Soft Drinks introduces 100% recycled shrinkwrap for multipacks
Barr Soft Drinks has announced that all of its soft drinks multipacks will be wrapped in 100% recycled shrinkwrap by the end of 2021. This move will save 400 tonnes […]
Barr Soft Drinks supports new KA flavours with GRM Daily partnership
Barr Soft Drinks has launched three new full-sugar variants of KA, the UK’s No.1 Caribbean soft drink. The introduction of Tropical Krush, Strawberry Soda and Citrus Punch flavours is designed […]
