Swizzels boosts production ahead of Veganuary
Swizzels is increasing production to meet the growing demand for vegan sweets in time for Veganuary 2025. In January 2024, Swizzels saw a 34.1% increase in its vegan countlines, including […]
Swizzels launches Naughty & Nice Squashies for festive season
Swizzels has launched its first-ever Christmas-themed Squashies. The new elf-shaped Naughty & Nice Squashies come in two flavours – Strawberry Ice Cream and Apple Pie – in 120g packs with […]
Swizzels partners with Nottingham Forest FC to expand foodservice offering
Swizzels has joined forces with Premier League football club, Nottingham Forest FC, to offer fans a sweet treat as they cheer on their team at matches. Two varieties of Squashies […]
Swizzels launches Marvellous Mallows giant countline
Swizzels has expanded its Marvellous Mallows range with a new ‘giant’ countline, Marvellous Mallows. The new product tastes of the Drumstick flavour Raspberry & Milk and has been created as […]
Swizzels launches its first-ever TV advert for Squashies
Swizzels has launched its first-ever TV advert for Squashies. The advert is the focal point of a new integrated campaign to showcase the full Squashies range and support the nationwide […]
One Stop and Swizzels Love Hearts badges in aid of Alzheimer’s Society
One Stop has teamed up with Swizzels to create six Love Hearts pin badges to raise money for its charity partner, Alzheimer’s Society. Customers can get their hands on the […]
Swizzels urges the trade to prepare for Veganuary
Swizzels is urging the trade to stock up on its vegan range as it continues to grow in popularity. In 2023, more than 700,000 people signed up to the challenge […]
Confex conference sees record attendance
A record 96 delegates attended the Confex conference this year in Lanzarote. Over 630 one-to-one meetings were held between members and suppliers, and attendees were also given an insight into […]
Swizzels launches £1,000 prize promotion to celebrate 95th birthday
Swizzels is celebrating its 95th birthday by offering retailers the chance to win one cash prize of £1,000 when they purchase any three cases from the Swizzels hanging bag range […]
Swizzels team to take on Tough Mudder in aid of YoungMinds
A team from Swizzels is asking the trade for support as it takes on the Tough Mudder challenge to raise money for charity partner, YoungMinds. A 15-strong team will take […]
Sherbet Dip joins Swizzels Minions range
Swizzels has expanded its range of Minions products with a Sherbet Dip. Minions Sherbet Dip is available in three flavours – Fizzy Orange, Sour Apple and Tangy Berry – with […]
Swizzels runs Big Night In campaign on hanging bags for a fourth year
Swizzels is running its ‘Big Night In’ campaign for a fourth year, offering one lucky retailer a chance to win a cash prize of £1,000 when they buy any three […]
