Swizzels runs Big Night In campaign on hanging bags for a fourth year

Swizzels is running its ‘Big Night In’ campaign for a fourth year, offering one lucky retailer a chance to win a cash prize of £1,000 when they buy any three cases from the Swizzels hanging bag range.

The range includes Curious Chews, Minions Tropical Chew Bars, Drumstick Choos, Refreshers Choos, Luscious Lollies and Scrumptious Sweets.

To enter the competition, which runs from 1 February to 30 April, retailers need to upload their invoice or receipt via the QR code or on www.swizzels.com/tradecomp.

Mark Walker, sales director at Swizzels, says: “The Big Night In is now a firmly established trend that shows no signs of slowing down. We anticipate that more people will choose to socialise at home at the beginning of 2023 due to rising costs.

“With over 53% of consumers reducing spending to pay their bills (TWC), value-for-money confectionery continues to be a hugely popular choice for shoppers.

“Our hanging bags contain a selection of well-loved sweets with something for everyone, making them the ideal product to share on a Big Night In.”

As part of Swizzels’ Big Night In campaign there will be impactful P0S display materials for cash & carries, wholesalers and retailers, as well as marketing support across customers’ own trade channels.

Published Date: January 23, 2023
Category: Product & Promotions News