Swizzels urges the trade to prepare for Veganuary

Date: November 23, 2023Leave a comment

Swizzels is urging the trade to stock up on its vegan range as it continues to grow in popularity. In 2023, more than 700,000 people signed up to the challenge […]

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Confex conference sees record attendance

Date: October 18, 2023Leave a comment

A record 96 delegates attended the Confex conference this year in Lanzarote. Over 630 one-to-one meetings were held between members and suppliers, and attendees were also given an insight into […]

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Swizzels launches £1,000 prize promotion to celebrate 95th birthday

Date: July 12, 2023Leave a comment

Swizzels is celebrating its 95th birthday by offering retailers the chance to win one cash prize of £1,000 when they purchase any three cases from the Swizzels hanging bag range […]

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Swizzels team to take on Tough Mudder in aid of YoungMinds

Date: June 27, 2023Leave a comment

A team from Swizzels is asking the trade for support as it takes on the Tough Mudder challenge to raise money for charity partner, YoungMinds. A 15-strong team will take […]

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Sherbet Dip joins Swizzels Minions range

Date: May 11, 2023Leave a comment

Swizzels has expanded its range of Minions products with a Sherbet Dip. Minions Sherbet Dip is available in three flavours – Fizzy Orange, Sour Apple and Tangy Berry – with […]

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Swizzels runs Big Night In campaign on hanging bags for a fourth year

Date: January 23, 2023Leave a comment

Swizzels is running its ‘Big Night In’ campaign for a fourth year, offering one lucky retailer a chance to win a cash prize of £1,000 when they buy any three […]

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Swizzels offers tips to wholesalers ahead of Veganuary

Date: November 7, 2022Leave a comment

With Veganuary 2023 shaping up to be the biggest yet, Swizzels is offering advice to wholesalers that are hoping to appeal to customers ahead of the challenge. Last year more […]

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Swizzels introduces its first ever mallows product

Date: June 21, 2022Leave a comment

Swizzels has launched Marvellous Mallows, its first ever mallows product. The company has adapted its iconic Drumstick lolly flavour to create a unique-tasting marshmallow sweet. Holly Drescher, junior brand manager […]

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Swizzels launches Minions range to coincide with film release

Date: June 7, 2022Leave a comment

Swizzels has created a limited-edition Minions-themed range of confectionery to coincide with the UK release of Minions: The Rise of Gru, which launches in UK cinemas on 1 July. The […]

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Swizzels backs Squashies with a Squashathon campaign

Date: July 20, 2021Leave a comment

Swizzels has launched a summer campaign for Squashies called Squashathon, supported by strong wholesaler promotions. and a trade press campaign. The consumer-focused campaign will be engaging shoppers in July and […]

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VIP factory tour to be won in new Swizzels on-pack promotion

Date: June 29, 2021Leave a comment

Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour. The company has hidden five golden Love Hearts rolls in its variety share […]

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Drumstick Chocolate bar launched by Swizzels

Date: February 23, 2021Leave a comment

Swizzels has entered the chocolate bar category for the first time in its history with Drumstick Chocolate. The company has adapted its iconic Drumstick lolly flavour and combined it with […]

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