Swizzels launches £1,000 prize promotion to celebrate 95th birthday

Swizzels is celebrating its 95th birthday by offering retailers the chance to win one cash prize of £1,000 when they purchase any three cases from the Swizzels hanging bag range as part of its Super Retailer campaign.

The range includes Curious Chews, Drumstick Squashies, Scrumptious Sweets, Refreshers Choos and Luscious Lollies.

To enter the competition, retailers need to upload their invoice or receipt via the QR code or https://swizzels.com/superretailer-competition/. The competition opens on 16 July and closes at 11:59pm on 30 September.

Despite challenging economic times, sugar confectionery has continued to grow by 9.9% over the last year (Circana).

Clare Newton, trade marketing manager at Swizzels, says: “Our 95th anniversary is a great opportunity to celebrate and support the wonderful retailers we work with and help them enhance their offerings, while offering them the chance to win £1,000 which could be used to make improvements within their store or allow them to take a well-earned break.

“It’s great to see that retailers are taking vital steps to make sure that consumers are presented with popular brands and product lines that they’re actively seeking.

“At-home family and social occasions have been growing in importance, which has increased the popularity of our hanging bags containing a selection of well-loved sweets – the perfect sweet treats for every celebration!”