Mentos Fanta wins Product of the Year
After its launch by Perfetti Van Melle in summer 2022, Mentos Fanta has been awarded Product of the Year 2023. Previous Product of the Year winners on average see sales […]
Fruittella enters jelly sweets market with HFSS-compliant Curiosities
Perfetti Van Melle has launched Fruittella Curiosities, marking the brand’s entry into the jelly sweets market. Two themed packs are available – ‘By the Sea’ and ‘In the Snow’ – […]
Mentos Fanta wins Product of the Year
After its launch by Perfetti Van Melle in summer 2022, Mentos Fanta has been awarded Product of the Year 2023. Previous Product of the Year winners on average see sales […]
Smint highlights in-home consumption occasions with ‘Fresh Moments’ campaign
Smint is back on screens this January with its ‘Fresh Moments’ campaign. Worth £5.8 million (IRI), Smint is a big player in refreshment but sales across the category fell over the course […]
Mentos Pure Fresh Gum introduced in single roll packs
Perfetti van Melle has introduced a new singles format for Mentos Pure Fresh Gum. The roll-packs are available in four sugar-free variants: Tropical, Bubble Fresh, Fresh Mint and Spearmint. Mentos […]
Mentos set for mass marketing push
Mentos, the UK’s fastest growing mint brand from Perfetti Van Melle, is back on TV screens this week as part of a nationwide marketing and advertising programme. The ‘Who Says […]
Product news summary 3rd August 2015
HEADLINES THIS WEEK: – JTI LAUNCHES TRIO OF LIMITED-EDITION SILK CUT PACKS – HIGH SPEED PROMOTION FOR MARLBORO UNVEILED AT BESTWAY AND DHAMECHA DEPOTS – MENTOS ANNOUNCED AS THE OFFICIAL SPONSOR […]
