Parfetts expands own-brand cider range with Lancer White
Parfetts has expanded its own-brand cider range with the launch of Lancer White. The new range joins existing products Lancer Original and Lancer Black. Lancer White is available in several […]
Parfetts introduces Go Local Tuna Chunks in Brine
Parfetts has extended its own-brand range with the launch of Go Local Tuna Chunks in Brine. Go Local Tuna Chunks in Brine is available in a 145g can, supplied in […]
Parfetts announces opening of first Go Local Extra store in London
Parfetts has announced the opening of the first Go Local Extra store in London. The 1,725 sq ft store on Plaistow Lane in Bromley had spent several years operating almost […]
Parfetts recognises stand-out retailers and suppliers at Go Local Awards
The outstanding achievements of Go Local retailers and suppliers were recognised recently at Parfetts’ annual Go Local Awards. In the retailer categories, Best New Store of the Year was awarded […]
Parfetts launches first digital branded category zone
Parfetts has created a new Energy Zone on its website to help retailers drive sales in the fast-growing energy drinks category. The new area brings together point-of-sale materials, best practice […]
Parfetts’ online orders surpass 50% of total sales
Parfetts has passed another milestone in its digital growth, with online orders consistently accounting for more than half of total sales. The split currently stands at 40% web and 60% […]
Parfetts awards 10% profit share bonus on top of 4% sales bonus
Employee-owned wholesaler Parfetts has awarded its staff a combined 14% bonus in recognition of a record-breaking year. Employees will receive a 10% profit share bonus in addition to the 4% […]
Parfetts to leave Unitas Wholesale at end of next year
Parfetts is to leave Unitas Wholesale on 31 December 2026. Until that date, Parfetts will continue to trade under Unitas supplier terms. Unitas CEO John Kinney said at the Unitas […]
Parfetts opens Southampton depot in a ‘landmark moment’
Described by Parfetts as a landmark moment for independent retail across the South of England, the employee-owned wholesaler officially opened the doors of its new 113,000 sq ft Southampton depot […]
Parfetts adds paracetamol to its Go Local medicines range
Parfetts has launched Go Local Paracetamol Tablets, following the successful debut of its Go Local Ibuprofen line in January. Available in 16-tablet packs, the new SKU is positioned to give […]
Parfetts receives highest customer satisfaction rating in symbol study
Parfetts received the highest customer satisfaction rating among retailers in the Lumina Symbol Wholesale Index 2025. The annual benchmarking study, conducted between May and July 2025, highlighted Parfetts’ Go Local […]
Parfetts names Graham Barton as general manager at Southampton
Parfetts has appointed Graham Barton as general manager of its new Southampton depot. Barton (pictured) has spent more than four decades in the wholesale and retail sector, including a 33-year […]
