Booker launches Autumn 2026 guide with prices locked on over 600 lines

Booker has launched its Autumn 2026 Food and Drink Guide on its website and in branches.

The guide includes over 600 branded and own-brand lines with prices ‘Value Locked’ until 5 January.

Savings are available on some of Booker’s most popular food and drink products, including frozen chips, fresh chicken fillets, tinned tomatoes and cheese, as well as seasonal essentials such as frozen honey-glazed parsnips and Yorkshire puddings, puff pastry mince pies, and essentials like blue roll.

The publication also features menu ideas, trends, new products, and exclusive deals across Booker’s Christmas, Food to Share and new Fihka ranges, as well as inspiration for seasonal spritz drinks and autumn serves.

Nev Irani, foodservice managing director at Booker, said: “As operators transition from summer menus to autumn and winter offerings, we’re here to support them with creative, on-trend product recommendations and to bring certainty to their costs to ensure every product works hard across the menu.

“Our Autumn Guide spotlights key profit-drivers that customers can rely on to perform every time, whether for Christmas parties and group bookings, or for smaller informal dining and drinking occasions over the winter months.”

He added: “The Value Locked pricing campaign, now in its third phase, is going from strength to strength, and we’ve had overwhelmingly positive feedback from our customers on the confidence it brings to help them manage rising costs, protect margins and plan profitable menus. It demonstrates our commitment to bringing value on essentials, staples and best-selling lines to support our customers all year round.

“We know every sale matters and every operator wants to deliver a successful dining experience for their customers, so we’re here to be more than just a supplier – we’re here to help foodservice businesses thrive, adapt and stand out in a highly competitive sector.

“Whether for a complete festive menu, short-run party foods, seasonal refresh, high-margin beverages, or sweet treats to accompany hot drinks, Booker is here as a one-stop-shop ensuring operators have the quality, value, and inspiration they need to drive profitability throughout the busy trading period ahead.”