Barr Soft Drinks launches Barr Fruity Lemonades
Barr Soft Drinks has launched a new sub range, Barr Fruity Lemonades. Targeted at Gen Z shoppers, who are the heaviest soft drinks consumers (JVA), Barr Fruity Lemonade Cherry and […]
New Apple & Guava flavour joins Rubicon RAW range
Barr Soft Drinks has added an Apple & Guava variant to its Rubicon Raw range. Rubicon RAW is now the fourth largest flavoured big can energy brand in the market […]
Barr Soft Drinks backs IRN-BRU with £6 million campaign
Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI), spearheaded by three new adverts. The heavyweight campaign will continue to clearly differentiate IRN-BRU […]
IRN-BRU takes over Bestway depot for England v Scotland match
IRN-BRU is taking over Bestway’s Abbey Road depot in advance of Friday’s football match between Scotland and England at Wembley Stadium. To celebrate the fact that there will be lots […]
Barr Soft Drinks unveils two new limited-edition sour flavours
Barr Soft Drinks has announced the launch of two Barr Sour variants, which will be available from July for a limited time only. Available in 500ml PETs, price-marked at 79p, […]
Barr Soft Drinks introduces 100% recycled shrinkwrap for multipacks
Barr Soft Drinks has announced that all of its soft drinks multipacks will be wrapped in 100% recycled shrinkwrap by the end of 2021. This move will save 400 tonnes […]
Barr unveils biggest ever on-pack promotion for IRN-BRU
Barr Soft Drinks has unveiled its biggest ever on-pack promotion for IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI). ‘BRU-NANZA’ will run during July and August, offering consumers the chance […]
Barr launches £6 million Irn-Bru ‘Get Some Irn In You’ campaign
Barr Soft Drinks is investing £6 million in Irn-Bru, the UK’s No.1 flavoured carbonate brand (IRI), with a new campaign that will urge shoppers to ‘Get Some Irn In You’. […]
JW Filshill crowned Champion of Champions at Achievers
JW Filshill was the big winner at the Scottish Wholesale Achievers awards last night, scooping four accolades plus the top title, Champion of Champions. The Glasgow-based wholesaler won Best Symbol Group, Best Delivered […]
New-look Irn-Bru to hit shelves in March
Irn-Bru, the UK’s number one flavoured carbonate brand from AG Barr (Nielsen), has undergone its first packaging makeover since 2007. The new designs, which will be rolling out on all […]
AG Barr unveils new Irn-Bru Christmas commercial
AG Barr has released a brand-new Irn-Bru Christmas advert – its first for nine years. Providing a cheeky alternative to more sentimental Christmas adverts, ‘Jumper’ celebrates the gift of giving […]
