IRN-BRU takes over Bestway depot for England v Scotland match

IRN-BRU is taking over Bestway’s Abbey Road depot in advance of Friday’s football match between Scotland and England at Wembley Stadium.

To celebrate the fact that there will be lots of IRN-BRU drinkers watching the match, Bestway has stocked up on IRN-BRU at its Abbey Road depot and has a range of football-related promotional activities.

Retailers can participate in car park football at the Bestway branch, with the opportunity to win an array of prizes. There are also IRN-BRU displays and merchandising, COVID-safe full can sampling, and the opportunity to win cases of IRN-BRU and free football shirts.

Kenton Burchell, group trading director of Bestway Wholesale, said: “As the Euros look set to enjoy record viewing figures, we wanted to support our retailers with some amazing deals to help drive more footfall and revenue streams.

“As England squares up to Scotland for Friday’s long-awaited, epic match we thought it was also perfect timing to encourage our retailers to stock up on Scotland’s national soft drink, IRN-BRU.”

Tel: Bestway Wholesale 020-8453 1234

Tel: AG Barr (01204) 664200

Published Date: June 16, 2021
Category: Wholesale Industry News