Unitas appoints Lee Wharton as trading controller – on-trade
Unitas Wholesale has appointed Lee Wharton as trading controller – on-trade. In his new role, he will work alongside trading controller Martin Spivey for a period before Spivey takes early […]
Heineken UK advises wholesalers on premium lager sales
Heineken UK has released the third edition of its series of industry reports, Shelf Talk, this time focusing on the premium lager category. A resource for wholesalers, Shelf Talk offers […]
Richard Boyles joins TWC to drive market penetration
TWC, the route-to-market data specialist, has appointed Richard Boyles (pictured) as customer engagement director, with a brief to accelerate growth and drive market penetration. With over 30 years’ experience in […]
Booker restricts sales of beers, ciders and soft drinks
Booker is limiting customers to 10 cases of each type of beer, five cases of cider and five of soft drinks as a result of a shortage of CO2 used […]
Top Landmark award for East End Foods
East End Foods received dual recognition at Landmark Wholesale’s annual awards dinner, held in Leeds. The West Bromwich-based Indian food specialist, with annual sales of more than £180 million, was […]
Amstel Bier relaunched with premium positioning
In May, Heineken will unveil a brand new look and revised pack formats for Amstel Bier in the off-trade. Tapping into the consumer trend towards premium lager, and following 25% […]
Bestway rewards ‘those who make the difference’
The efforts of staff and suppliers were recognised at Bestway Wholesale’s annual performance awards, held in central London and attended by over 400 people. The list of winners spanned Bestway […]
Stacks of opportunities! Are you making the most of cross-promotional campaigns?
Make no mistake, the festive season is the busiest time of the year and it can leave many shoppers floundering as they make their way through a sizeable Christmas list […]
Product news summary 17th August 2015
HEADLINES THIS WEEK: – JTI TO PROMOTE E-LITES CURV WITH NEW TV ADVERT – BOOST DRINKS TO UNDERTAKE LARGEST-EVER SAMPLING CAMPAIGN – RIBENA UNDERGOES REPOSITIONING AS PART OF NEW £6 MILLION […]
Product news summary 15th July 2015
HEADLINES THIS WEEK: – MARS RELAUNCHES ‘SWEET SUNDAYS’ PROMOTION – RUGBY LEGENDS TO SPEARHEAD HEINEKEN MARKETING DRIVE – RECKITT BENCKISER REVAMPS CLEARASIL DAILY CLEAR RANGE – UNITED BISCUITS AIRS NEW ‘SWEEET’ MCVITIE’S […]
Product news summary 6th July 2015
HEADLINES THIS WEEK: – RITZ CRISP & THIN HITS TV SCREENS – ERIC CANTONA KICKS OFF KRONENBOURG 1664 MARKETING CAMPAIGN – SUPERMALT UNVEILS CARNIVAL-THEMED PACKAGING – DELI SANTE LAUNCHES PREMIUM HANDHELD SNACKS
