Amstel Bier relaunched with premium positioning

Amstel-for-webIn May, Heineken will unveil a brand new look and revised pack formats for Amstel Bier in the off-trade.

Tapping into the consumer trend towards premium lager, and following 25% volume growth of Amstel in the on-trade, the dramatic transition to green packaging across both bottled and canned variants will also include a redesigned logo.

Amstel will come in four-packs of 440ml cans and 500ml cans (£5.49 PMP); a 10-pack of 440ml cans; six-packs, 15-packs and 20-packs of 300ml bottles; and a 650ml single bottle.

Tel: Heineken 0131-528 1000

Published Date: March 17, 2016
Category: Product & Promotions News