TWC, the route-to-market data specialist, has appointed Richard Boyles (pictured) as customer engagement director, with a brief to accelerate growth and drive market penetration.
With over 30 years’ experience in confectionery, food & drink, Boyles joins the business in September from Heineken UK where he was national account director responsible for off-trade wholesale. Prior to Heineken, Boyles held senior roles with Carlsberg UK, Pepsi-Cola and L’Oreal.
“Richard is a highly experienced, results-orientated leader who is widely known and respected across the on and off-trade,” says Tanya Pepin, director of TWC. “He joins us at a point where TWC is evolving into a serious player in the market, and undergoing a whole new journey of growth and development in line with its market-leading data solutions and tailored services.”
Boyles comments: “I have been impressed by the pioneering insight solutions that TWC offers and have first-hand experience of the commercial benefit it delivers. For me, success in the future is about winning the recognition, engagement and market penetration that the company’s proposition deserves. It’s a great business now – but has the potential to be ‘exceptional’ and take clear market leadership in its target sectors. Working extremely closely with our customers on a shared agenda will be key to this journey.”
Formerly known as The Whole Sale Company, TWC was recently relaunched to fit its growing presence in diverse market sectors, including wholesale, retail, confectionery and foodservice.