Brakes introduces Citavo range of hot beverages
Brakes has launched a range of hot beverages under Sysco’s new Citavo brand. Working in partnership with Cafédirect, the range is led by a selection of premium roast and ground […]
Brakes introduces exclusive range of gelatos and sorbettos
Brakes has revamped its premium ice-cream range with the introduction of an exclusive selection of gelatos and sorbettos from Hackney Gelato and Jude’s. The new gelatos from Hackney Gelato are […]
YouTube stars the Sidemen launch Sides ice cream range in Brakes
Brakes is now stocking a new range of ice cream products under the Sides brand from the YouTube phenomena the Sidemen. The Sidemen, which have more than 22 million followers […]
More than 75 suppliers showcase products at Brakes Foodie Expo 25
Brakes has launched Foodie Expo 25, two interactive exhibitions where food businesses can sample food, see chef demonstrations of on-trend food, and hear about the latest developments in food cuisine […]
Brakes launches Ways to Save cashback campaign
Brakes has launched a new cashback campaign, ‘Ways to Save’. The initiative offers a range of measures aimed at helping under-pressure food businesses at a time when many are under […]
Brakes introduces enhanced welfare standard for fresh chicken
Brakes claims to have become the first major wholesaler to introduce enhanced welfare standards for its own-brand fresh primary chicken range. The development provides chicken with 20% more space to […]
Brakes introduces Enchanted Bakery range
Brakes has launched a new range of high quality, handmade tray cakes under the exclusive Enchanted Bakery brand. The range was developed following research that showed foodservice businesses wanted a […]
Brakes extends vegan range as part of Veganuary support
Brakes has launched almost 40 new vegan products, including three into its Sysco Simply Plant Based range, as part of a package of activity to help foodservice operators make the […]
Sysco acquires Linlithgow-based Campbells Prime Meat
Sysco GB has acquired Campbells Prime Meat, a leading specialist meat and fish supplier in Scotland. Established in 1910, the family business will continue to operate as a separate entity under […]
Sysco GB lands the MSC UK Foodservice Supplier of the Year award
Sysco GB companies M&J Fresh Seafood and Brakes have won the 2024 MSC UK Foodservice Supplier of the Year award. The award, which Sysco GB has won a record 10 times, […]
Brakes launches new Birchstead fresh meat range
Brakes has launched a range of almost 60 fresh beef products under its new Birchstead brand. Sourced from British and Irish farms, the range features a variety of products, from […]
Brakes launches £1 million Christmas cashback campaign
Brakes has launched a £1 million campaign to reward independent businesses over the Christmas period. The initiative is part of the company’s mybrakes rewards programme, which was relaunched in 2023 […]
